Demand generation actually drives more traffic in a good way. When your audience knows they can learn more about you or a specific topic without feeling pressured to make a purchase, they are likely to listen to the buzz and visit your website. And, as you already know as a smart marketer, traffic is important for a lot of things — i.e. search engine optimization (SEO), page authority, monetization options, and a lot more.
Simply put focusing on demand generation
Offers far more potential than even the Email Marketing List most comprehensive lead generation campaign. One of the first things you should consider starting your company’s demand generation marketing strategy is to know the channels where you can make that happen. It is vital to choose the right one for your ideal customer (that is, the most likely to be used by them) to be able to have effective results. Social Media Through social media, it is possible to reach a substantial amount of prospects.
Facebook for example
registered, on average, 1.66 billion daily active users in 2019. We can conclude that there’s a high chance of attracting prospects to enter the AFB Directory purchase funnel. Social media is also a useful medium to nurture and establish a closer relationship with your audience because it enables your company to contact it directly.