There is no doubt that 2020 is a pivotal year in history, but how it will impact the future remains largely to be seen. In digital marketing, we have notic a continuation and acceleration of many trends. Marketing professionals believe that the push for digital transformation represents the greatest opportunity present by the current situation, giving us a preview of what the future may look like.
Which trends are changing the face of the marketing industry? This question is just as relevant in 2021 – especially now that the pace of digitalization in many industries has accelerat due to COVID-19. Marketers are increasingly turning to online marketing. Many marketers plan to focus on communication platforms, online lead generation and marketing automation to a greater extent in the future, and believe that virtual events will continue to supplement traditional trade fairs and events for a long time to come. Today, no marketer can ignore digital technologies.
A versatile growth industry
You might think that digitalization has made everyone a marketing expert – anyone who has order a product from Amazon knows how e-commerce works. But it’s not that simple, as the marketing landscape afghanistan phone number library is becoming increasingly diverse and specializ . According to ChiefMarTec’s 2020 data, there are more than 8,000 martech solutions. This is an increase of 13.6% over the previous year and 5,233% over the past decade.
Digital marketing seems to be getting cheaper due to the growing number of available solutions. This may be largely true, but experts are also aware that while targeting and marketing automation solutions as well as AR/VR applications or 3D worlds are becoming increasingly user-friendly, the latter in particular require a relatively high expenditure of resources. This poses a challenge in the era of cost-optimiz marketing budgets. Companies plan to increase their investments in digital channels in 2021, especially in search engines, social m ia, audio/video platforms and itorial websites.
Is AI irresponsible?
In 2020, global use of AI software increas by 154% year-over-year. It is difficult to make any future pr ictions at this point, but once financial and legal issues are clarifi , the use of AI in marketing applications may become more common. One such આ એક અનન્ય પ્રોજેક્ટની કિં application is marketing automation, with benefits extending from automat content creation to personaliz advertising and 24/7 shopping. Experts also pr ict that most customer service processes will soon be perform by chatbots.
It is commonly believ that AI eliminates the ne for manpower – but this tg data is not true. A successful marketing automation concept relies on competent experts who understand and utilize all digital touchpoints in the customer journey. The lack of qualifi AI technicians is one of the main reasons why businesses are hesitant to invest in AI technology.
