Developmental marketing and sales funnel What is development marketing? Diverse market supply and demand requires a creative marketing strategy that not only affects customer acquisition, but also their engagement in the sales process. In contrast to traditional marketing , in recent years, marketing has increasingly focused on attracting additional engaged customers.
That engagement refers to viral content
word-of-mouth referrals ( word-of-mouth marketing ), and organic growth driven by customers.Developmental marketingor growth new zealand phone number library marketing ( growth marketing , growth hacking ) refers to the increase in the engagement of users, i.e. consumers by expanding product boundaries into marketing channels from the place of production to the place of consumption.
Mike Volpe defined developmental marketing as follows: “
Developmental marketing removes the boundaries of marketing to focus every aspect of the customer experience on attracting more engaged customers. ” The goals of growth marketing are the same as the goals of any business, and include acquiring new customers, retaining existing customers, and increasing profits. The only difference is how developmental marketing achieves this.
Marketing is increasingly an integral part of the
growth and development of products and/or services at all levels, from production itself to consumption. Developmental marketing performs product testing and marketing messages, online research, sales adjustment, invests in viral marketing, content marketing , optimization , e-mail marketing , social media marketing .
Therefore, it analyzes every
aspect of the user experience and creates based on that marketing strategy. Sales funnel Sales funnel Figure A Sales funnel – traditional marketing A traditional when the result is unsatisfactory further decisions sales funnel is shown in Figure A, and a developmental marketing sales funnel is shown in Figure B.
A traditional sales funnel includes awareness of the product
Interest in the product, desire, i.e. the decision to own the product and ultimately the purchase of the product. With the sale of the product, the sales cycle bulk lead ends. Sales funnel development marketing Figure B Sales funnel – development marketing Figure B shows the sales funnel as understood by development marketing, and with the sale of the product the sales cycle is by no means complete.
