Applicants? The tips below will help you on your way. Not just for vacancies, by the way. You can use them in any text that has to convince or with which you want to encourage certain behaviour. Also read: Recruitment: how to use Cialdini’s principles of influence Consciously influence the subconscious brain: useful tips . Give your reader clarity as a gift As you have read above, tension is a major factor in the subconscious brain of your ideal candidate. It is therefore good to first remove this tension in your vacancy text. You do this by being very clear in your text. For example, about the procure and the closing date.
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Make it as easy as possible for the candidate by properly managing expectations right away. How does our brain work? First back to basics. How does our brain work when making decisions? Our Palestine Email List brain consists of two thinking systems, psychologist Daniel Kahneman discover years ago. Thinking system : the unconscious brain With the first system of thinking, we quickly make decisions that require little energy. The choices we make with this thought system are mainly influenc by emotions, memories or experiences. You hardly have to think when you make choices with this system. We therefore call this system the ‘unconscious brain.
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Do you turn left or right on the route to work? Do you have peanut butter or sprinkles on bread? And which cake do you prefer, strawberry or chocolate? All choices that we make AFB Directory relatively easy with this thinking system. Thinking system : the conscious brain Thinking system takes more energy. This thinking system is influenc by facts, logic and evidence. You can almost hear your brain cracking when someone asks you how much is. Or if you have to make a choice about taking out a mortgage. Making decisions with this thinking system requires a lot of.