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Of automat bidding and dynamic remarketing. They also combine the latter with placements on display networks via banners. So the campaign is slightly more extensive and fully automat with conversion bidding strategies. Possibly even specifi for new and existing customers. Google claims to get at least % more results with this because they can display your products even more widely with retargeting, among other things. In the coming months (between July and August), Google will adapt the Smart Shopping section to the new Performance Max. Not only do you use dynamic remarketing via banners, but your campaigns are expand with even more placements and they combine your shopping campaigns with text and video ads. Read more about Performance Max here.

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Example of what Google Shopping looks like in Search, Display, YouTube and Gmail Source: Google . Putting your products live Both types of campaigns work in the same way. Once you’ve gone Belize B2B List through the settings such as bid strategy, targeting location, and budget, it’s time to link the products. In the advertising set you directly link the desir products. You can simply put all products in it, but I recommend a clear division. This way you can use bid adjustments and budgets per product group and you also have direct insights into the different target groups.This arose from a years-long procure in which Google receiv a hefty fine of.

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Billion euros from the European Commission for abuse of power. It was found that Google did not have the right to favor their Shopping ads, here they had to allow other comparison sites AFB Directory as well. This is how the CSS platforms were creat. And should you choose Google Merchant Center or a CSS? That’s a tough question, it has both pros and cons. With a CSS you get a % discount on your cost per click, that sounds very nice. However, you pay this CSS an extra separate rate.

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