Digital technologies are rapidly changing the food and beverage industry. Where packaging no longer just encompasses a basic concept of product protection and handling. It is also about connectivity. This trend offers opportunities to: Increase food safety and quality. The flexibility and efficiency of production. Improve transparency. Allow tracking of each product individually. Have deeper interactions with consumers. “Originally the packaging playe a role of protection. Transporting the products to rural communities, of showing the image of the brand, among other aspects. Today it allows us to have a different interaction with the consumer,” says Marcela Mendoza. Marketing Director for Tetra Pak México. “Currently, through digitalization. It is possible to know who is scanning the product. Where consumers are,valuable information to strengthen. The relationship between brands and consumers,” he adds. Mendoza which can be summarize as intelligent packaging or as the new era of packaging.
5 technological challenges for the food and beverage industry
Improve quality control to reduce food safety risks. Connect with consumers in more and better ways. Reduce waste and generate less waste. “Another important challenge is the issue of speed. The changes have occurred too quickly, the must respond to that speed appropriately,” says Mendoza. The future of packaging is Industry Email List digital. The work is to develop digital and fast solutions brands keep up with the evolution of industry 4.0. The unique code is a digital alternative with extensive benefits.Currently, the food and beverage industry the main challenge of boosting production through reliable technology. The consumer. To achieve this, the main points that must be met are. Increase monitoring throughout the value chain. Drive transparency and improvement in each individual product.
What are the advantages of connected packaging?
They connect with the entire value chain of a product. They offer end-to-end traceability capability to improve production. Quality control and supply chain transparency. They allow us to understand the origin a product from its beginning to its end. They help with better recycling, since you the path that a certain container took. Provide large amounts of information such the product was manufactured. “A connected or intelligent packaging must be a facilitator. Work to cover the different objectives of a company, in addition to Consumerfor example,” says Mendoza. Because consumers are becoming more informed AFB Directory every day about. The origin of products, more concerned about generating. The least environmental impact possible.
