This way you can use bid adjustments and budgets per product group and you also have direct insights into the different target groupsThis arose from a years-long procure in which Google receiv a hefty fine of . billion euros from the European Commission for abuse of power. It was found that Google did not have the right to favor their Shopping ads, here they had to allow other comparison sites as well. This is how the CSS platforms were creat. And should you choose Google Merchant Center or a CSS? That’s a tough question, it has both pros and cons. With a CSS you get a % discount on your cost per click, that sounds very nice.
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However, you pay this CSS an extra separate rate. Google Merchant Center is from Google itself and it is just free to use. There are many CSS systems and they all work differently and have their advantages Palestine Email List and disadvantages. . Link to Google Ads Fortunately, this long process ends with Google Ads. In this advertising platform you link your CSS or Merchant Center account with your advertising account. You can then create a Google Shopping campaign and choose which products you want to display. Creating your Google Shopping campaign Once you’ve link Merchant Center to your Google Ads account, the real work begins.
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You have now complet the technical preparation and continue to create the campaigns. There are two options here: the Standard Shopping campaign and the Smart Shopping campaign. The AFB Directory difference in a nutshell: Standard Shopping Ads With standard Shopping ads, you enter all your products and display them in the Shopping environment. This can be done by means of manual bidding, so that you have everything in your own hands in a structur manner. You can then set bids on each individual product. It is also possible to apply automat bid strategies.
