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By focusing on the right users you. Increase AFB Directory your chances of better ad performance. keywords can help you optimize your spend. By excluding non-essential keywords you avoid paying for clicks that don’t convert. This way you can focus your money on. More valuable keywords and audiences which will help you spend your budget more efficiently and potentially increase your ROI. Improve your Ad Quality Score Excluding inappropriate keywords can positively affect your Ad Quality Score. When your ads are more relevant and. Relevant to the user’s intent your Quality Score will go up. A higher Quality Score can lead to lower. CPCs and better ad position which translates into more effective campaigns and potentially increas ROI. Create an ad group with.
