What products do you have? The question segments customers by product type. Grouping according to socio-demographic criteria. Why? (For what?). Why should they buy from you? Identifies. The motivation of different customer groups. Where do customers contact you? Grouping customers by place of sale: shopping center, your website, marketplace. When do you ne a product? These are the circumstances under which the client agrees to the transaction, and the time at which he prefers to but.
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How to collect information Data can be obtain from customers directly. Using self-analysis or specializ services. We list several methods. Explore blogs and industry platforms Select a few sites where your audience Israel Phone Number List is concentrat. It can be: blogs; forums; MASS MIA. On platforms like vc.ru or Habr, users are active, they regularly speak out – it will not be difficult to find your contingent. Sort publications by sections and topics that are closest to your activity. Review the comments. Monitor social networks In social networks, users fill out personal profiles, join thematic communities, actively communicate and express their opinion. You will be able to get maximum information about your customers. Find communities relat to your industry and run analytics with scrapers.
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They form statistics on social demographic parameters, interests and other characteristics. For example, popsters.ru and pepper.ninja are develop for VK . Install Yandex. Metrica and Google Analytics counters AFB Directory Add counters to your website code. Programs will track all visits to the resource and provide statistics on indicators: demographics; geolocation; transition sources. Analyze search terms Services such as Yandex Webvisor and Google Trends show popular. Queries in search engines. You will be able to understand how users formulate queries and what exactly they prefer to search for. Perhaps they are more interest in a relat product, and customers go to.