We’ve said it many times, but useful content is findable content. Answers that exist somewhere they can’t easily be found are no help! Your reference content must be placed where your customers know to look. That way, when they have a question, they know exactly where to start their search.
Ah, yes, search. If your reference content is easy to find but not easy to search, how useful is it really? Sure, your help content may be centrally located, but people don’t want to sift through hundreds of pages of content to find the answers they need. Faceted search through thoughtful metadata and taxonomies is essential to making searchable reference content also searchable.
Create content where they want to see it
Finally, meet your customers where they are. Dense PDF user manuals aren’t going to cut it, but they still permeate many industries. It’s very likely that customers will consume support content in multiple locations. PDFs, mobile help, documentation portals, chatbots, you name it—deploy your content to multiple different touchpoints because users have been consuming content in one (or even two) formats for so long.
The implication of all this reduced customer support costs comes belarus phone number library down to your organization using content to empower its users. The more answers they discover on their own, the better their content experience will be. Plus, it lets you reinvest your time into creating value instead of spending it endlessly troubleshooting issues that could have been easily resolved.
Content built with an eye toward customer empowerment is a front-end investment that pays dividends in customer appreciation, product availability, and support cost savings. Not sure where to start? Let us help you.
10. Cache, cache, cache.
Once you’ve optimiz everything you can control, find a caching solution that works for you. With caching, a website can build and store pre-built files without having to reload all assets on every visit. Some hosting providers, like WP Engine and Site Vilket är bättre: PTE eller IELTS? Ground, offer excellent server-level caching as part of their plans. There are other options, like Cloudflare, if your host doesn’t offer a caching option. Additionally, you can find many WordPress plugins to cache your site. However, be aware that some of these plugins may actually lower your PageSpe Insights score because they take more time to compile the site for new visitors. It will increase your site spe when visitors click through, but the PageSpe Insights bot only tests the initial load.
Improve your website page spe for a better user experience
Obviously, there is no one-size-fits-all solution for spe ing up a tg data PageSpe Insights test. It can take many, many hours to get a few points.
Focus on the elements you can control and make sure you’re providing meaningful content. Your visitors are unlikely to look at your score. They just want to feel that your site is fast. You should feel that way, too. After all, page spe is just a number.
