The almost eighty-year-old Bernie Sanders wants to be elected American president in 2020. However, he realizes that he does not have enough support from his party, the Democrats, to be put forward as a candidate. What can he do? Give up the fight and retire? No, that is not for Bernie.
What Sanders does is bold: he speaks to his small but loyal fan base. He tells them, “If each of you can convince a few people to spread my message, then the first step has been taken. Those people can then find a few people to spread my message, who do the same, and so on. That way, very quickly, we’ll have a large number of people spreading my message.” Now, those aren’t Bernie’s exact words, but that’s the gist of it. It’s all about exponential growth. And it’s working: Sanders has already gathered 400,000 volunteers to spread his gospel, and he’s fast approaching a million.
He is not building a campaign, but a movement.
In my opinion, the brilliance of this approach is not so much the number of followers he is able to gather (although that is impressive). No, the real genius of the strategy is this:
And they are movements that win elections. (As Trump proved.)
Participatory marketing , that is the word I have given to this 100% AccurateWe enlist humans to harvest our data so that Phone Number Database. We Daily Updaetd Our Phone Number Database 2024All number are middle east mobile number list valid and new You may purchase our all databases with update of any information 24/7 Days Computer helpline center provide High Quality phone directory database. You grow more business when you run your campaign in our any database. Now, all of our databases are coming from the database quality and quantity access enabled websites. approach. It is a concept in which you address your fans to actively help achieve a goal. It is a form of marketing that is gaining ground. Why is that so? And what do you get out of it as an entrepreneur? That is what I am going to tell you today.
The power of participation marketing
The million volunteers who keep Bernie Sanders constantly on the radar of the American public give his campaign a credibility that money, advertising or rallies cannot achieve. A million people actively handing out flyers and giving speeches is the most powerful symbol you can wish for as a politician. And when I say politician, I also mean entrepreneurs. Because entrepreneurs use this approach too (but more on that later).
There are now communication companies that set up such campaigns for organizations. Do you want to get half the country behind you as a politician? An agency can guide you.
Incidentally, such communication companies never call themselves a communication company. That would be too ordinary. A major player in the field, Momentum , calls itself a ‘movement incubator’. They call Sanders’ approach ‘active popular support’. It is an important factor in spreading new ideas and shifting public opinion.
Participatory marketing is becoming a business (even if not everyone calls it participation marketing). That too shows that it is a powerful tool to achieve a goal.
Photo source: Amy Shamblen on Unsplash
Why Participatory Marketing is Gaining Popularity
In my opinion these are the reasons:
1. We are heading towards a participation society
In a participation society, every citizen is asked to take responsibility for his or her immediate environment. The Dutch king stated that this is possible because ‘people in our current network and information society are more assertive and independent than before’. The government will provide less support and guidance to citizens because the welfare state in its current form is no longer affordable.
Critical voices have suggested that ‘participatory society’ actually means: ‘Figure it out for yourself.’ And that is what it means, if I am honest.
Participation marketing arose from the same feeling: because you are not supported by the larger whole (in the case of participation society that is the government, and in the case of participation marketing for example a bank) you look for support from the smaller parts, the individuals. In both the participation society and participation marketing the forces of many individuals are combined to achieve something big, while in the past the power of something big was used to achieve something small.
Crowdfunding has become established
It has become commonplace to raise capital through crowdfunding . This too is a break with tradition: instead of asking a large institution (the bank) for a big bag full of money, you ask many individuals if they can each give a little bit of money.
Crowdfunding grew particularly fast during the last economic crisis. There were lots of entrepreneurs with good ideas, but few banks willing to finance. Again, the larger institution seemed to say: ‘Figure it out for yourself.’ And that’s what they did.
The acceptance by the general public of the participation society and of crowdfunding has, in my opinion, led to people also using participation marketing more quickly to achieve a goal. ‘If the bigger picture doesn’t help me achieve my goal, I’ll ask the smaller parts for help,’ seems to be the idea.
Humility as a basis
To get a large group of people moving towards your goal, a great deal of honesty and humility is required. You literally admit that you cannot achieve your goal alone. If you want people to trust you, you have to be transparent. You have to clearly explain what your goal is and why it is so important to you to achieve it.
In such a situation you can’t beat around the bush: you have to tell it like it is.
Humility is what the PVDA also showed in 2019 when they wanted to gain more followers for their political goals. In the Bernie Sanders way, they asked their loyal supporters to grow their number of supporters exponentially. And it worked.
Be humble when you want to use participation marketing.
Photo source: Rosemary Ketchum on Pexels
How do you get started with participation marketing?
Because participatory marketing is a new phenomenon (so new that I had to invent the word ‘participatory marketing’ to give it a name), there is no manual for it. However, I can give you an idea of the things you need to think about.
First of all, you must meet the following basic requirement:
Your cause should already have a small but dedicated fan base.
They are the spreaders of your idea, your ideal, your goal.
Once that basic requirement is met, you can use various means to achieve your goal:
Social media are perfect for participation marketing. They are media where the users (your fans) call the shots. Sharing and being shared with friends and family is what it’s all about. Make a video that grabs attention and let it go viral.
Create a good website where people can get in-depth middle east mobile number details information about your cause. Apply the principle of storytelling to create emotions that will move the reader to action.
Don’t forget the offline part of participation marketing. Hold inspiring meetings where you share your passion. Give workshops to your fans; this way they learn how to best spread the message. Give training in public speaking; when your followers know how to speak in front of a group, the message is more likely to get across.
Use participation marketing as part of a well-thought-out strategy. Need a little push? You know where to find us.
What do you do when you want to achieve a goal, but alb directory you don’t have the agility to do it? That’s right, you ask for help . The growing use of participation marketing is due to a decrease in trust in larger institutions such as governments and banks. As a result, people are bundling the forces of individuals to achieve goals.
All in all summed up
You create a movement, and with a movement behind you, you can win any battle.
Participatory marketing only works when you already have a loyal fan base . They will find distributors for your message, who will then do the same, and so on.
Use the right media : social media are perfect for spreading a message quickly; your website will provide interested parties with in-depth information; face-to-face meetings are ideal for transferring knowledge and inspiring people.
