Does your brand use Instagram Reels? If you’re in the fashion, luxury and beauty industry (or FLB, from Fashion, Luxury and Beauty ). Instagram will undoubtedly be a key part of your marketing strategy, and that means you should pay close attention to the Reels feature. As we will see in this post, maximizing your presence on Reels is important to increase visibility and engagement on Instagram. Just take a look at Google searches for some of the most used formats. Instagram to realize the growing interest that REELs have aroused, especially in the last year.
How and why are Instagram Reels?
Reels are Instagram’s answer to TikTok videos : they can have a maximum duration of 90 seconds and are displayed in full-screen vertical format. The appeal of Reels is that they offer unique tools for shooting and editing videos: for example. You can speed Estonia Phone Number List up or slow down your footage, cut, paste, add special effects and more. Audio is also fundamental in Reels: as with TikTok, it is possible to add music tracks. Voice-overs and fragments of other users’ audio to videos. Reels differ from Stories because they are exclusively in video format, users can comment on them publicly and they remain on Instagram until they are deleted (unlike Stories, which automatically disappear after 24 hours).
How brands in the FLB sectors are using Reels
Reels are an incredible tool for brands because they appear in multiple places on the app. Giving them more visibility and the chance to be discovered . How and why Reel videos can be discovered through the “Explore” tab or the dedicated “Reel” tab. As well as on individual Cambodia Phone Number List users’ profiles. As a result, they’re a great way for brands to get discovered by new users and have become the number one Instagram tactic for reaching new user groups . FLB brands have quickly embraced Reels, both through their Owned Media and Influencer Voices.
