Business Model Canvas is a model creat by Alexander Osterwalder that is a template for building a business model. As the author himself indicates, it is intend to be a simple, practical and implementable strategy model. Business Model Canvas Share: FacebookLinkIn What is Canva’s business model? It is a graphical chart that consists of 9 blocks. Each element describes the value as well as the position of the company or product, its infrastructure, financial resources and customers. By using Canva, you can verify or diagnose problems in the organization or individual elements that hinder its development. It is one of the most well-known strategic management tools that provides great support in designing a business model.
The model is also often used to create
value proposition, providing great support in creating value for the customer. What does the Business Model Canvas consist of? The Business Model Canvas consists of 9 elements that interact with each other. Target customer groups A unique Singapore Telemarketing Data value proposition Channels to reach customers (sales channels) Customer relations Sources of revenue Resources necessary to run a business Main activities/processes Key partners Cost structure Business Model Canvas, source: Strategyzer Target customer groups That is, groups of people or organizations to which we direct our product. Based on the STP model by P.Kotler, their segmentation can also be created at this stage. In the first stage of work, we answer key questions such as: who is our client, for whom we create value, what and whose problems our product solves.
Value Proposition Known as a unique
value proposition, it is a set of arguments (values) thanks to which the customer chooses our product. When designing a value proposition, we Mexico Phone Number List must always remember that we are looking from the customer’s perspective, not our own. The key questions at this stage are: What value do we give to customers? What customer needs do we meet? What product/service packages do we want to offer to individual customers? Sales channels How to reach the customer? This is the next stage of building the Business Model Canvas, which involves identifying and verifying channels for reaching the customer. We type here all touchpoints on our communication path with the customer. The key questions are: Where are our customers present? What media do they consume? Which channels will we use for communication? Customer relations _ That is, the interactions we will establish with the customer when providing him with information about our offer.
