annual turnover is PLN 45,000,000. 5% of this amount is PLN 2,250,000. For a company that has to take care of two demanding distribution channels, this is not much. It’s not a small amount either. Everything depends on how well the marketing plan is plann. And this is the key to success – whether your company has well-plann marketing activities, knows who to communicate with, and through what channels they should reach the recipients. Where to look for savings? In the New Deal, many companies were left to face the fact of increas taxes and health insurance premiums. At the same time, raw material costs have gone up .
Margins began to decline So they have
to look hard for savings. Unfortunately, they are usually sought in marketing. Unfortunately, this is the wrong approach. A business run on the basis of a business plan should necessarily operate differently! Cutting marketing budgets is often the Poland Telemarketing Data idea of many managers looking for quick savings and improving the company’s margin. This is usually done very quickly, without thought, which results in the wrong things being cut. However, the problem of many companies is not the lack of budget, although 26% of respondents to the above-mentioned study believe that this is the case. However , the challenge lies elsewhere , namely in poor budget allocation and lack of knowledge about the client.
Companies operate out of habit
and unfortunately many marketers do not have sufficient strategic and analytical competences to properly plan and evaluate activit Iran Phone Number List ies. Large amounts of money are invest in advertising and promotions because the competition does the same. Meanwhile, we do not know whether the competition has a return on it or whether it works for exactly the same target group. Moreover, it is customary to make large advertisements in popular mia and in the Google or Facebook ecosystem, without answering the question whether your target group consumes these mia. Your business plan – how will your marketing strategy help you? Building a marketing strategy is intend to support businesses in finding savings through appropriate activities target at the right groups, as well as positioning a strong brand that stands out from the competition.
