is PLN 45,000,000. 5% of this amount is PLN 2,250,000. Is it a big marketing budget or a small one? Everything depends on how well the marketing plan is planned. However, with a good plan, marketing effectiveness can be very high. Therefore, to consciously answer this. Question, you should start with. The question – does your company have .Well-planned marketing activities. Does it know who it is communicating to. And through what .Channels should it reach its recipients.? When managing the budget to ensure marketing effectiveness, the basis for good action is a PLAN. A marketing plan, which must necessarily result from a marketing strategy preceded by a series of market analyzes and observations.
Marketing efficiency and cost cutting
Cutting marketing budgets is often the idea of many managers looking for quick savings and improving the company’s margin. This is usually done Mexico Telemarketing Data very quickly, without thought, which results in the wrong things being cut. The problem of many companies is not the lack of budget, but its poor allocation and lack of knowledge about the client. Companies operate out of habit, and unfortunately many marketers do not have sufficient strategic and analytical competences to properly plan and evaluate activities. Large amounts of money are invested in advertising and promotions because the competition does the same. Meanwhile, we do not know whether the competition is getting a return on it, and whether it is targeting exactly the same target group.
Moreover it is customary to do
a lot of advertising in popular media and in the Google or Facebook ecosystem, without answering the question whether your target group Malaysia WhatsApp Number List consumes these media. Unfortunately, when there is a bad month, lower sales, loss of margin… well, then there is a “request” to cut marketing activities. And again and again, at the end of the year, sales are saved with a surplus of the marketing budget. If it’s still possible, of course. Effective marketing done according to plan No one has any doubts that the times after the pandemic will never be the same as before March 2020. They have radically changed the way many companies work and operate.
