For the position of marketing specialist. I noticed that it was not specified. Whether it was in the consumer or b2b area. Therefore, most companies. When hiring a specialist for .The marketing department. Look at his knowledge, experience and ideas. But usually in the b2c area. Building a team of people who .Have learned b2c activities in their previous careers. But are slightly “Warped” by the .Speed of activities, short purchasing path.And, above all, lack of understanding. Of customer needs.. For example, a call to action BUY NOW will not necessarily work when purchasing a power transformer. What is the goal of marketing in a company? The company’s goal is to earn analyzing many money and increase product or service margins.
The goal of the sales department is to sell
And what is the goal of marketing? Here, you can often hear a whole spectrum of interesting answers to such a question. The goal of marketing is to build customer activity on social media. The goal is also to collect e-mail addresses for the database. Lebanon Telemarketing Data Or maybe the goal of marketing is to organize events for the company’s key clients. NO! Marketing has one key goal and that is sales. Just like the sales department, its task is to sell. analyzing many All these departments share a common goal, but have different tools to achieve them. Key insights in b2b marketing Based on an appropriate marketing strategy, the marketing department is able to build a database of insights, i.
customer needs. And this is
the basis of success. The company’s offer, i.e. what the sales department sells directly and the marketing department is responsible for Turkey Phone Number List promoting, should be built as a response to customer needs. There will be no emotions or impulsive purchases in the B2B purchasing process. The purchasing process is extended and involves many people – the so-called purchasing committee. When properly building a company’s offer, analyzing many it should respond to the company’s needs, pains and challenges at every step. Collecting insights should be carried out in a multidimensional manner. The key, as I mentioned above, is marketing strategy. However, it is good to involve salespeople who are on the first line with customers on a daily basis to provide insights on a regular basis .
