that these ads are very expensive. And yes, they are. LinkedIn, on the other hand, gives us a lot of scope for ad targeting. They can be set, for example, only to presidents of companies from manufacturing industries in the Silesian region. And while such advertising will cost at least several hundred zlotys, we are sure that we are reaching a specific, There is a precise group of recipients. Recently, it was still possible to use LinkedIn as a form of sending mailings (InMail). However, after changes to the GDPR Act, this form was unfortunately blocked in the European Union. However, it still works in other countries, so it is a good form for companies that operate from Poland but want to reach, for example, Arab countries.
Despite these changes LinkedIn
has many advertising options, including lead collection and targeting, which is the most accurate for B2B on the market. When we calculate the cost of acquiring a potential lead, it may turn out that a seemingly expensive advertisement There is a will be the Indonesia Telemarketing Data cheapest per lead. LinkedIn also has its own tag (the equivalent of a remarketing pixel) and thanks to this you can also build traffic from the portal to the remarketing database. It also allows for more accurate analysis of advertising events. The interface of the advertising portal itself is very simple and you can freely configure the ads yourself. We also have a guarantee of reaching specific people, which is definitely the biggest advantage of LinkedIn.
Facebook Facebook however
seems to be a portal for young people, with typically consumer, entertaining content. However, many brands still build their commu Canada WhatsApp Number List nication on Facebook and do it well . Facebook’s audience is not that young anymore, the average age of users is 35-40. Let us remember that the portal entered the Polish market several years ago. Facebook actually usually has a bit more loose content, but this allows for a very good diversification of communication. The portal’s advertising system is advanced and connected to the Instagram There is a advertising option. Facebook’s undoubted advantage is much more accurate behavioral targeting than Google. On this website, you can easily reach people e.g. interested in economics or tourism.
