Content should be bas on personalization andThe recipient’s current nes and creative design must encourage the recipient to take action. You’ll see this in your click statistics and impact on leads. That’s why subject lines and headlines should be attractive to encourage people to open emails as we discuss in the article Open Rate AKA or How to Increase Email Open Rates . These are the first elements of your message that recipients see and decide whether to open your email. We don’t want this and this is a good thing. Messages must be design according to the latest consumer trends – readable.
Contain content tailor to interests
Responsive and responsive especially in e-commerce. Source Report Research on Email Usage. Image of response emails from our partners. Transactional Emails Advertising Emails Automat Emails Sending the same creation to your entire recipient base is pointless and can be a reason to France Phone Number List unsubscribe. Therefore, when designing your customer communication strategy, you must create a shipping plan and focus on database segmentation. There are different types of email and each type has a different purpose. In the field of e-commerce we can distinguish three main types of emails: Transactional Automat Advertising. Transactional emails.
Transactional emails have the highest rate
This is because they are the ones the recipients are waiting for the most after performing a specific action on the e-store website. For example these are the emails after subscribing to the newsletter to receive a promotional code and confirming the purchase and payment with information about sending a package. In most cases these are the most click ones. For such messages, in addition to information France Whatsapp Number about the status of the purchase, you can add solutions such as discount offers for subsequent purchases in the store, invitations to follow on social mia or read blogs, or purchases made with a satisfaction survey. Such events can help you build a relationship with your audience. Automat Email Another mailing method that is a must-have in every e-commerce is automat email. Email automation systems automatically send them bas on analysis of customer data and previously prepar.
