Approximately 88% of consumers say they have had a bad experience on a website. Moreover, 30% will not return at all after a negative experience. Everything is exactly the same as in a regular store. Did not like? I’m unlikely to come again. It is obvious that is of great importance for the success of a company website or online store. And you need to seriously work with him. In this article we will talk about ux and ui, find out what user experience is and how to work with it. What is , or this is how a person perceives a product: a website, an application or any other object. User experience defines the totality of emotions, sensations and actions when in contact with this very product. An object can cause both positive and negative sensations. Understanding this allows you to improve the product to the extent that it meets the expectations and needs of users.
How does the UX of a website affect its SEO promotion?
Thus, user experience is the impressions and emotions a person receives from interacting with a product. In our case – with the site. Difference Phone Number List between and usability both concepts define user convenience. But usability is part of . It is specifically responsible for the quality of the site interface. is the result of interaction with a user-friendly interface. Therefore, the will be partially positive if the usability is well designed. So these two concepts are inextricably linked and require attention when working with website optimization. How does the ux of a website affect its seo promotion? The purpose of the google and yandex search engines is to give users the best answers to their queries. And not just the best, but those that will be formulated conveniently, understandably and accessible. Here’s what this means: even a high-quality and useful article can be ignored by a search engine if the site itself is confusing, complex and unsafe.
What influences user experience metrics
So search bots pay attention to resource loading speed, optimization for mobile devices, content structure and many other factors. In addition, they use search signals and recognize how visitors react to the resource. A quality website will provide a positive user experience, making it more valuable in the eyes of a search engine. This is a big plus for ranking, a chance to get high places in search results. Thus, experience in ux influenceswebsite promotion. What influences metrics a well-designed interface is important in digital marketing. The convenience of a website or application attracts new visitors and helps increase income. But what exactly influences the ? There are many factors: ease of navigation, content structure, value of the offer itself, completeness of information, etc. All this affects key metrics: page views, bounces, conversions, etc. Therefore, the better the ux factors are developed, the better the site’s performance will be.
