Technical optimization is important because it will help search engines understand. Therefore and index the content of the resource. This can lead to better visibility in search results and increased organic traffic to the site. In addition, technical SEO will improve user experience and make the web resource faster and easier to navigate. Improved usability parameters This is one of the effective ways to attract the attention of the target audience. Work in this direction is based on the fact that most users expect the company’s. Website to be as convenient and accessible as possible. Also, usability parameters are important for search algorithms.
In particular, Google's Page Experience update shows how expanding-the important
It is to prioritize the web experience. In addition, usability Email Marketing List improvements improve the overall conversion rate. Therefore no matter how great the promotion strategy is, if the site makes. It difficult to order, everything else falls apart. A high bounce rate will result in low sales even if your traffic increases. External optimization This stage is the basic one in SEO strategy. Links to a site from authoritative resources will increase the authority of the domain as a whole, which is an important ranking factor. Work in this direction should be carried out regularly, but it is important to act carefully so as not to fall under penalties from search engines.
The following expanding-the parameters were identified as the main areas for
Analysis and comparison with competitors: visibility in semantic AFB Directory search; quality of structure and content; technical specifications; usability factors; reference mass. As a result of this study, the weaknesses of the project were identified: the presence of a large number of key queries in the near-traffic zone, while only 5% of the keys were in the top 3; insufficiently broad strategic language in comparison with competitors; presence of pages of remote categories in the site map; low download speed for mobile devices and PCs; errors and warnings in Product microdata.
