among your ecommerce customers based on their geographic location. Maybe one of your geographic audience segments identifies more with warmer styles of clothing while another geographic audience segment prefers cooler styles. With email marketing automation, you can automatically tailor your emails to each of these segments accordingly. As a result, those customers are more likely to feel your brand is a good fit for them and their lifestyle.
Blume’s “Send Love” campaign invites the subscriber to participate in their brand personally and showcases something unique and endearing about it.
Win back lost customers
Sometimes customers leave. It’s never fun, but it happens. They stop purchasing because they feel your brand or product isn’t relevant to them Czech Republic WhatsApp Number List anymore. So the challenge becomes reminding them of your product’s value again. With email automation, it’s easy to follow up with every customer at scale based on dormancy triggers.
If someone has canceled their membership or simply stopped using your product, you can set up an automated tailored to the individual. For example, re-engagement campaigns can trigger once a customer has not logged into their account for a certain period or hasn’t engaged with emails for a few months. Trigger points should be dictated by how often you send emails, the type of product or service you sell, and ultimately your average customer engagement timelines.
Your re-engagement
campaigns should also include something that reinforces your value to the dormant customer. This gives them a reason to re-enter the consideration phase in your marketing funnel. YNAB takes a fresh approach to re-engagement. Rather than trying to AFB Directory bribe the customer with discounts or “we miss you” messages, they frame it in the customer’s best interest. The focus is how leaving or not engaging with the product will negatively impact the customer, highlighting the product’s value in doing so.
