A common misconception is that automated email marketing is interchangeable with a drip campaign. The differences are subtle but significant. A drip campaign is predetermined but not in the same way automated email marketing is; both the approach and email content are different.
Drip campaigns are generic, blanketed emails that go to every customer no matter what their customer journey is. They are emails scheduled for regular intervals with broad messaging. For example, a drip campaign may include an email promoting a sale or a product launch. These are email messages every customer receives regardless of where they are in the sales funnel or their interaction with the brand thus far.
Automated email
marketing, on the other hand. Is an automated series of emails that are only sent when qualifying thresholds are met for each customer. These automated Chile WhatsApp Number List email series are to each customer’s journey, tailored to their own unique needs and interests.
For example, if a customer abandons their shopping cart, an email is sent with a discount code and a prompt to complete the purchase. And, with a strong email marketing platform, it goes beyond just a generic “cart abandonment” email; it will offer personalized content for that user.Here’s an email workflow showing how automation happens. A user takes an action or shows a particular interest, and the email that’s sent is tailored accordingly.
The foundation for
your email marketing automation is the tool you use. So it’s essential to choose one with features that will give you the greatest success. Not sure where to start. Here are the key features you should look for in an email marketing automation tool first. And probably most obvious, is the ability to automate emails based on customizable AFB Directory triggers. Many email platforms don’t have this essential capability, or they only have very basic automation that doesn’t include customizable triggers.
