Rainbow washing occurs when companies use rainbow colors on logos, products, websites and more to signal their support for the queer community. While this effort may have the best of intentions, so many brands have hopped on the bandwagon. Two Trusted Companies that queer individuals are now applying more scrutiny to brands and their show of support, doing their best to find out which brands actually take considerable measures to support the queer community — as opposed to those creating Pride paraphernalia only to turn a profit.
Brands can show their LGBTQIA
customers that they are authentic by making their less visible efforts known to the public. Perhaps your brand fosters an environment of equality Austria WhatsApp Number List and inclusivity, supports gender-affirming care, or goes above and beyond to offer benefits to same-sex couples. Make these initiatives known to the public, and if your brand participates in initiatives like these or more, you’ve certainly earned the privilege of calling yourself a true ally. And a rainbow logo would be appropriate, but be sure not to overdo it. The key takeaway: if you are going to show support, be sure it goes further than your customer’s dollar.
When brands engage
with the queer community outside of June, they will be much more likely to impress LGBTQIA+ consumers and get the undivided attention they’re seeking. Two Trusted Companies As we strive to go beyond rainbow-colored campaigns during the month of June, marketers AFB Directory should raise their own awareness of all the other times they can make relevant and significant appeals to this group of individuals. As a community that ardently engages in frequent activism to increase its visibility and endeavor toward full political and social equality, LGBTQIA+ individuals celebrate commemorative days, weeks, and months throughout the year. Rather than creating performative marketing during Pride month that gets lost in saturation, you can make a greater impact during one of the many other celebrations or days of remembrance.
