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Publications Case StudiesDictionaryEmployment Opportunities Policy (EU)Privacy Statement (EU)BlogBlog (Analysis): A Beginner’s Guide (Analysis): A Beginner’s Guide (Analysis): A Beginner’s GuideYear Month DayJoseph Reznicek Blog Content Marketing Without Opinion (Analytics) is the most widely used tool for measuring traffic and visitor behavior, and its basic version is free (which is more than enough for most people). The options can be overwhelming for AFB Directory beginners. In this article, we’ll help you navigate the tool and tell you the basics of what to monitor and how to get familiar with the reports. We’ll cover more advanced features in the next article in this series. Google Analytics has a wide range of applications in marketing. You can use this to gauge which ad campaigns are paying off for you.