Sentences unconscious brain Other ways to use ‘but’ in text is to cut up long sentences and make them easier to read. My advice? Delete the word ‘but’ from your text as much as possible to remove the negative charge. Make shorter sentences. You have probably already unconsciously made the choice with your unconscious brain within a few seconds whether or not to invite a candidate. This also works for a candidate. The first impression of your vacancy determines whether or not to apply. However, there is also another factor that influences the candidate’s decision whether or not to apply: tension. Realize that changing jobs for candidates is a big step.
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In addition to tension, change of work brings uncertainty and sometimes even screeching nerves. Nicol Tadema says about this: Job change ranks th on the Holmes & Rahe stress scale. For the Trinidad and Tobago B2B List image: the death of a spouse is number . Changing work is therefore really very exciting for people. And you can do a lot of things in your vacancy texts to ruce this tension and increase the chance of conversion, the applicants who apply! So, time for action. Because, how do you consciously influence the unconscious brain of your ideal candidate to increase the number of applicants? The tips below will help you on your way.
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Not just for vacancies, by the way. You can use them in any text that has to convince or with which you want to encourage certain behaviour. Also read: Recruitment: how to use Cialdini’s AFB Directory principles of influence Consciously influence the subconscious brain: useful tips . Give your reader clarity as a gift As you have read above, tension is a major factor in the subconscious brain of your ideal candidate. It is therefore good to first remove this tension in your vacancy text. You do this by being very clear in your text.
