To sell products via webshops, you need to get visitors to your shop. That is a well-known fact. Traffic , we call those visitors in our jargon. But unfortunately for many webshop owners, the flow of visitors stays away. The only traffic they generate is towards the toilet after their fourth cup of coffee of the day. (And that coffee is indeed necessary while staring blindly at anxiously empty order overviews!)
Yet there are countless success stories of web shops, also in Belgium. Fietsendegeus.be comes to mind.
[INDECIDED] But that’s probably because I made that beautiful website myself.[/INDECIDED]
For anyone with a webshop that doesn’t score that well, I’ll give you some advice that will GUARANTEE be good for your site. If not, you can call me .
Dare to think results-oriented
This tip applies to entrepreneurs who do not yet have a webshop, but are considering getting one.
Customers often ask me: ‘How much does a webshop like that cost?’
I always give the only sensible answer you can give to that question: ‘It depends. How much do you want it to yield? ‘
People need to understand that: there is not just 1 price for a webshop. When you go to Brico for paint, the salesperson also asks how many square meters need to be painted, doesn’t he? He doesn’t just give you a standard number of pots of paint, regardless of the surface area, does he? That’s how it is with webshops. Everything depends on the desired result. As a rule, you can enforce higher quality with a higher investment amount.
IRRESPECTIVE FACT: With a higher budget there is simply more time to do market research, to optimize the website for Google, to integrate the most advanced technology for maximum turnover.
That doesn’t mean you can’t achieve results with a smaller budget, but I want to make it absolutely clear that there is a connection between investment and results. Therefore, dear entrepreneur, dare to think in terms of results, instead of investment.
Choose an empowering web design
It’s not just the quality of your product that counts. Your webshop also needs to look super good. Now, opinions differ quite a bit on when a design is ‘super good’. So let’s look at some major webshops to see when something is good.
We take a closer look at Bol.com, Alibaba.com and Amazon.com. What do we see?
Clean lines, calm colours so that the products stand out;
Lots of visual material, because people prefer to look at pictures You will know what your phone number library is a little cleaner and free of an error as well. We were updating our phone number library weekly, for god asia mobile number list ake!! Based on: The list web site data base with that resolution size or volume. Since we manually filter the information through pros human beings thats why get a hundred% accurate consequences in our telephone number library Whole however up to date until Aug 2024 Our smartphone variety library come together with many days n nights guide. re not pretty. But I won’t. We are not mean people at Motionmill.
Bol.com shows that a clean design contributes to a strong webshop
3. Be unique
Are you selling a unique product? Then dare to show it! Not only by putting your beautiful products in the spotlight, but also by making the website itself unique. What most entrepreneurs do is this: they order a loveless standard design from a website builder (because standard means cheap) and dump their products in that template. And then they wait. For what? On spider webs around your computer screen, as it turns out in practice.
To sell a unique product you need…
…have a matching unique graphic design;
…have unique imagery, created in a style that compliments your product;
… write professional texts that not only convey facts, but also a feeling.
Can’t do it yourself? Ask your smart cousin, your handy neighbor or a helpful communication agency in Antwerp for help.
Make the ‘About Us’ page a gem
Don’t get caught by your customer with a boring, rushed ‘About Us’ page! Chances are that this will happen, because few entrepreneurs give this part of their website the attention it deserves. Yet, the ‘About Us’ is crucial: before they buy your product, customers want to know who you are, what the faces are behind the company, what its history is.
Include the following information in your ‘About Us’ section:
Who are you;
What are you doing;
Very important: how can you make the customer’s life better or easier;
If you have them, mention testimonials and major achievements.
But keep it clear. Don’t overfill the ‘About Us’ with info!
Partners make you credible
If you can’t show collaborations, you’ll be taken less seriously. Even if you’re not working with big boys like Google or Motionmill (ha ha, just kidding), it’s still good to mention your partners.
An example of a good partner page? Take a look below.
Amasty has many partners, so she shows per country: functional and elegant
6. Easy payment is important
Don’t let this happen to you: a customer has filled their digital shopping cart with your products and is ready to pay, but ultimately goes to your competitor because you don’t offer the right payment methods.
Make sure your webshop offers the most popular methods. Bancontact and credit card are the top ones in Belgium. PayPal is also an important one, especially if you are targeting an international market.
TIP FOR BEGINNERS. Are you just starting your webshop and are you not sure which methods suit your customers?
Experimenting is possible. Payment service providers offer multiple systems in 1 package.
Peeping at your neighbors is okay: which payment methods do your direct competitors offer?
7. Reviews! Reviews! Reviews!
Nobody likes to eat in an empty restaurant. In other words: you want to know in advance whether a company is good. You want to know whether you are spending your money wisely. Reviews are the way to show your customer: other people have enjoyed shopping with us.
There are several ways to display reviews:
The simplest: you place a link on your website to your profile on an external review site;
A slightly more labor-intensive one: feedback that your customers email/tell you is manually placed on your site by you;
And the coolest and ultimately most efficient: you have a america cell phone number details feedback plugin placed on your site. (That kind of technical nonsense, we at Motionmill are experts in that!)
The point is clear: social proof is more important than ever to sell a product. Make sure you get it right!
Photo source: Jonas Leupe on Unsplash
Everyone is mobile, so are you
When we look at the annual global growth of e-commerce , we are not talking about billions of euros but about hundreds of billions. In the United States alone, online shopping via mobile phones grew from $204 billion to $626 billion between 2014 and 2018. Belgium is not lagging behind in this trend, so you as an entrepreneur would be crazy to do so.
But remember this: when it comes to creating a mobile-friendly alb directory webshop, it’s madness to try to do it yourself. (Unless you happen to be a programmer, UX designer, and graphic designer.) Leave it to the pros. I don’t say this out of arrogance, but from experience: I’ve had multiple webshop owners knock on my door who had put together a mobile online store themselves and then didn’t make a cent from it. Every professional has her own profession, I always say.
Use information to your advantage
The most used way to obtain and analyze data (also by us), is Google Analytics. In Analytics you can see figures for each page on your site: where and how often people click on which page, on which page they drop out, which pages ensure a high conversion, and so on. Use this information to make weak pages more powerful and thus increase your turnover.
But the possibilities don’t end with Analytics. Content marketers and user experience specialists (I have a few in my office) use programs like Hotjar to create so-called ‘heat maps’: a graphical representation of your website that displays the individual values of a dataset as colors. That’s a mouthful, but it looks like this:
