Telegram is one of the most effective platforms for native advertising: the average engagement rate (ER) of channels is 7%, which is significantly higher than other social networks.
However, standard advertising posts with direct calls to action show lower results: the average CTR of such ads is 1.2-1.8%, while a post or series of posts designed in a native format can Why do stories sell better reach 5-10%.
Why do stories sell better? How to find suitable channels and measure the results? We tell you how to use storytelling in Telegram advertising with maximum efficiency, and how the Telega.in platform simplifies launching campaigns.
Why Telegram Storytelling Works: Neuroscience vs. Ad Blindness
Storytelling is not just a trend, but a tool based on psychology. The use of real stories in advertising is based on a number of cognitive and emotional factors:
- Narrative immersion effect. Information in the special lead form of stories is remembered 2 times better. This is due to the fact that narrative structures evoke an emotional response and form associative connections.
- Empathy as a driver of trust. Users unconsciously project the experience of interaction with the brand onto themselves, which reduces resistance to advertising.
- Long-term loyalty. Emotional engagement through stories increases the likelihood of repeat purchases by 20-40% depending on the niche.
To find Telegram channels where storytelling will work leave out unnecessary words Avoidmost effectively, you can use the Telega.in platform . The platform’s catalog contains more than 20,000 channels of various topics. On the service, you can filter platforms by topic, reach, engagement level (ER) and analyze their effectiveness. In addition, the functionality allows you to view several recent posts at once. This will help the advertiser evaluate whether the author’s storytelling style is suitable for conveying the advertising message.
Telega.in platform interface
Four Storytelling Formats for Telegram Advertising with ExamplesWhy do stories sell better
There are several key storytelling formats that demonstrate the best performance indicators within native advertising on Telegram.
Cases and user stories.
“How Maria from Moscow Doubled Her Income with Our Course”
Stories of brand or product creation. Why do stories sell better
This format is especially effective for small businesses, mobile lead niche products and companies: “Why didn’t we release this product for five years?” the founder said.
Micro-stories with intrigue
“ One phrase changed the approach to life… ” – a hook for engagement.
An example of storytelling with an element of intrigue
“A Day in the Life”
Show how the product solves everyday problems: “24 hours with our smart speaker.”
