Experts place more emphasis on internal optimization
as it increases user interest. This is recogniz as its primary goal, for which a number of activities carri out:
- analysis of compliance with technical requirements;
- correction of errors found as a result of such analysis;
- formation of a semantic core;
- study of keyword statistics;
- creat correct meta tags;
- improv navigation;
- content optimization;
- work on interlink within the site.
External optimization is aim at creat an attractive image of the resource for Google or Yandex. Such actions imply increas the link mass from reliable sources, which contributes to the formation of a higher level of trust on the part of search engines.
The TOP of search results sites that have
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more high-quality, maximally natural links in the niche. Due to the fact that the actions take place outside the site, these actions associat with an attempt to manipulate the results of search engines, which they do not like, so the optimizer should be cful.
There “black” and “white” methods of search engine optimization.
Each web resource has a certain link weight from the point of view of search engines, and when one (donor) links to another (acceptor), it thus shs a part of its own weight.
A high-quality, well-thought-out third-party link mass increases the weight of the portal in the eyes of search engines, and also increases traffic due to users click on the post links. Important: external links have a great effect on the positions of the pages of the promot site in organic search. Accordly, high-quality link promotion provides not only referral traffic from other sites, but also organic traffic from search engines, due to the improvement of the site’s positions. Thus, the indicators rise, and visits by unique users grow.
Off-Page SEO Factors
The site’s position is influenc by a number of external circumstances:
- us links from popular resources that relevant to the topic;
- Features of the development of the link mass;
- novelty of the post links;
- how relevant is the text from which the link is taken to the topic;
- the part of the page where the link is plac;
- versatility of the anchor list;
- donor resource spam, region;
- variety of website types (blogs, forums, news portals, etc.).
External website optimization: basic elements
includes work with several elements:
- key queries;
- site structure and compliance with the link structure;
- fill with content;
- technical base and html codes;
- meta descriptions of pages.
If all the above elements of the site correctly process, it will be lik by search engines, while remain interest and useful for visitors. Let’s consider each of the highlight elements in more detail.
Keywords
External optimization should begin from
this stage. There various services for select key phrases, such as Yandex.Wordstat, for example. Such words must be present on the site, and it is important to correctly fit them into the content.
Site structure
Before creat a website, you should develop its structure. Among the main components here sections that can be found on almost any resource on the Internet: About us, Contacts, News, Reviews, Support, etc.
This step is necessary so that Google can identify you and visitors can get to know you.
If we take an online store, then the most important part of the site here will be the catalog of goods and services. Such pages optimiz for SEO. They should include the bulk of keywords that serve as the basis for external optimization.
It is important that the site structure
is understandable to the user. No one wants to spend a lot of time try to figure out the navigation. At the same time, all pages should be accessible in a few clicks.
Content
The quality of the text content directly affects the promotion of the site. The text must be unique. Otherwise, the site may be shown at the end of the search results or not be includ at all, since search engines easily distuish the original sources.
It is advisable to write as little fluff as possible in the text, use lists and subheads, and insert links to relevant pages so that they can be quickly access. Information should be present in an easy-to-read form.
SEO link optimization
Plac a link to a site on another portal is a kind of recommendation. The more recommendations, the higher the authority of the site for search engines. But here, too, consider some nuances. Links should be plac on thematic resources, this is the only way to achieve a high-quality effect.
External links usually divid into categories:
- eternal (involves a one-time payment, after which the link functions for the entire duration and is not remov from the donor’s site);
- rental (temporary) (provides systematic payment for a specific period of time dur which the link operates: week, month);
- social (post on social networks).
Anchors play an important role in optimization. Some of them also add keywords, and some simply use the words “here” or “here”.
Many reference services store information
carri out in a variety of ways. There both paid and free options. Let’s consider the most effective of them.
- Register with reference services. about companies.
- Buy on exchanges . effectiveness. The main idea of this method is to write and distribute unique articles, the text of which contains links to the pages of your project. They can often be found on news sites, blogs, press releases. This will attract the target audience.
- Conduct promotions, discounts on goods, provid various types of coupons that advertis in external sources us links. Clients europe cell phone number details attract by various types of promotions, contests, sales, bonuses, etc.
- Writ reviews. Today, review sites popular, where you can leave and read a review of any company, write a
-
question of interest to you and get an answer
- from those who have already us its services. A huge advantage of the method under consideration is that there interest users here who may become your regular customers in the future.
- Advertis in social networks. Nowadays, only the lazy do not use social networks. W
- Bulletin boards. An effective option for optimiz an online store or other commercial sites. In addition to the product or service itself, you can also place a link to your resource here.
- Useful content. Third-party sites will happily start link to your project if it contains interest and useful information for users.
- Mutual exchange. The essence of this method is to agree with sites of similar topics and place links to each other. It is worth not that cross anchors do not br benefits, so at least three sites must participate in this scheme. Such an exchange must be equal and useful for all participants.
- Build brand traffic. To do this, your site must have a recognizable brand, popular among users, which many interest in. Such traffic is target, and it further increases the position of your resource.
Stages of external website optimization
There several phases of the promotion in question:
- Establish the spe of link appearance. Search engines usually analyze not only the quality and quantity of links, but also the spe of their appearance. To improve the page’s position, you should gradually increase the link mass, and also be cful with new dy leads sites. Search engines do not like sites younger than three months.
