Google’s rules evolve over time, and this directly affects search engine rankings for millions of brands. One example of this is the changes made to snippets, the content descriptions that appear below the results when a user performs a search. How will this affect your company’s strategy, and how should you prepare for it?
First of all, what exactly happened and when?
Starting in November, Google increased the phone number database average character count for SEO snippets from 165 to 275. This means marketers can improve their descriptions for the benefit of users and prevent the search engine from.
The possible effects and repercussions in the world of web positioning
Although this situation appears to be australia database directory favorable for improved Google rankings, it’s important to consider all aspects of the situation. Some of the situations this change will create include:
-Better CTR on some searches: Users who how to attract your buyer persona? Strategies for your blog want a more complex web experience, including longer descriptive snippets, will definitely contribute to an increase in the click-through rate for many companies that make the switch.
-The first results will get more clicks: While this has also happened regularly, this change in Google’s snippets could make things worse. Unfortunately for many companies, and according to data from MOZ , brands that appear at the bottom of each page risk losing visitors.
What is the course of action to follow?
Basically, we’re talking about an important change: defining what’s important in the strategy. That is, what are the brand’s priorities? Here’s what might be presented and the solutions:
