Website optimization for mobile devices

 

Based on the above, the question “Is website

optimization for mobile devices necessary?” immediately finds a logical answer. It is foolish to assume that developing a resource in one direction, that is, creating an interface for computers, will bring any result. No, of course there will be an effect, but we can say with absolute certainty that it will be negligible when compared with competitors who did not miss the opportunity to invest effort and money in creating a mobile version. And all this is because if you analyze the latest information, it becomes clear that the main flow of traffic comes from smartphones and tablets.

The pace of life in the last five to ten years has become such that it is more common to see a user of a mobile phone, which has long been adapted not only to make calls, but also to do a huge amount of work for us, than a person who carries a bulky laptop with him everywhere.

Of course, for web site owners such optimization is not only financial costs, but also an additional amount of work and time spent on it. However, in the end such an investment allows you to receive good dividends and pays for itself very quickly.

Why do you need a mobile version?

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This question can be answered very simply by ordinary statistical data, which, among other things, will serve as excellent motivation for immediate action.

• In 2015, the global growth of mobile traffic began. The development of new models of mobile devices has greatly advanced, which became an impetus for many users. This year can safely be considered a starting point.
• In 2016, the percentage of people who still prefer to use exclusively personal computers and those who prefer phones became equal. Since then, the number of “mobile users” has only increased, and the number of people who do not touch PCs at all has reached about 20% of all Internet users.
• Popular search engines have begun to change their ranking and indexing mechanisms and take into account the degree of website optimization for mobile devices.

These are the data that were processed several years ago, that is, now the trend towards smartphones has only increased. What does this mean for the owner of a resource that only appears in the full format? It’s simple. A significant, one might even say large, part of the traffic goes to competitors who keep up with the times. In short, if you are not going to do such optimization, then you can safely forget about the success of your business. The entire process of entrepreneurship will be more like survival, not making money.

Basic steps

It was already said above that resource ranking standards are changing. If earlier the search bot considered only sites of the desktop version, now there is a separate one, on whose shoulders is entrusted the checking of mobile versions . Let’s consider the main stages of the task related to optimization.

Analysis

Such promotion has its own nuances. They are primarily related to the technical side and the management system. Here is an approximate list of what you will have to deal with:

• is the ease of use and simplicity of interaction. Everything is simple and clear here. Remember what is most annoying when you open an Internet page on your phone? The inability to simply hit the right button, the endless “adjustment” of the image to the screen with your fingers so that you can read, the loading speed and much more. In short, “old-timers” remember all this inconvenient horror.
• All information that the user receives is linked to the location. Thus, regional binding occurs according to requests.
• A solid amount of work will be added for the SEO specialist, since the frequency of queries for PC and smartphone is different. That is, for the same site, it will be necessary to collect two different semantic cores.

So, if you decide to do promotion

the first thing you need to check is optimization for mobile devices. This can be done with the help of some convenient tools that can be easily found on the Internet.

• Page Speed ​​Insight — first checks how mobile-friendly the resource is, then provides a list of recommendations that will help improve the convenience of customer interaction with the site.
• Fetch and Render — will show the site through the eyes of a search bot, track errors made during optimization and help to quickly fix them.
• Resizer is a service that works with content. It will help you see how information looks on the screen of your phone or tablet.

You can find many more interesting applications on the Internet and choose the most suitable one for yourself.

Setting up usability

• It is better to use a large font that will be easily perceived by the human eye on a small screen. If there is too much text, a “Continue” or “Learn more” button will play a great role, behind which you can hide the main part.
• All page content should not “jump” beyond the screen horizontally.
• The enemy of the mobile version is large advertisements and frequent pop-up windows that interfere with normal reading of information.

Increase loading speed

This indicator is very important. In the frantic pace of life, sometimes there are no extra seconds to wait for the page to load. Therefore, if you see that the site is freezing, check whether all the scripts have been collected in one document. You can also use asynchronous loading, which will help establish interaction.

Correct indexing

The smartphone version should contain all the same elements as the computer version.

• Same meta tags.
• Micro-marking (if used).
• Content must not be duplicated during indexing.

Testing

Before you start working fully, you need to check the site on all devices. It would be stupid to look only on your phone and forget about your laptop and tablet. Unfortunately, a common problem is that the smartphone shows everything perfectly, but on other screens it shows the well-known 404 error.

Basic rules

• We analyze the target audience. This can be done using Yandex.Metrica or Google.Analytics. In this case, we analyze demographics (gender, age), locations that provide the largest number of transitions, what devices are used to log in, installed OS (iOS, Android, Windows Phone), time spent on the resource. This analysis will help in the quality of promotion and will indicate problems that may exist. For example, the user left the site very quickly. The question “What’s wrong?” will immediately arise. This will be an additional reason to test everything again for sure.
• Design. In general, the simpler the better. Too “loaded picture” will take a long time to open.
• Loading speed. Don’t let the user wait “at the door” for a long time. This will lead to the loss of interest in your site. And the search bot won’t pat you on the head for such “jokes”. Try to increase this indicator at all costs.
• Content. The content should just fit on the screen. Write short and concise titles so that they are easy to read.

In conclusion

What conclusion can we draw from all of the above? Firstly, we found out that a dismissive attitude towards the mobile version takes away popularity and customers. Also, the site owner automatically loses profitable cooperation, potential partners. According asia mobile number details to Runet, mobile traffic currently accounts for more than ¾ of the total volume. What does this mean? Residents of the CIS increasingly prefer smartphones and tablets, which means that the bulk of orders and requests are made through them.

If you have already optimized

the resource for mobile versions, conduct an audit to identify existing errors in time and eliminate them. It is better to involve specialists who can clearly develop an individual strategy and will be able to consider all the nuances in more detail. This also applies to development at the initial stage.

Don’t want to lose profits and clients anymore? Call or write to us right now. The money spent will pay for itself very quickly and bring income. Perhaps now your earnings are not as big as you would like, precisely because of the loss of traffic against the background of the lack of competent adaptation.

And one more little piece of advice

for owners of online trading platforms. This applies to stores, delivery services, service sites. An excellent solution would be not only optimization dy leads for smartphones, but also the development of special applications that will attract additional customer flow to you. Our specialists will help solve any problem. Contact us!