Tools of the Trade for Remote Marketing Teams

Marketing today cannot be develop effectively without technology. This is why marketers must be very familiar with martech tools.

The question then is this: how many people are able to use these tools today?

Are teams comfortable or not with using technology? These questions were important before, but today they become fundamental.

Remote marketing teams ne to be able to use:

  • Communication Tools. How do teams communicate with each other? Without control, situations arise where team members communicate with each other in at least three different locations without knowing it. A small group here and a small group there does not work. Cohesion is necessary, as is the ability to create a group. The conversation should preferably take place on a single platform. If there are more than one, everyone must be inform.
  • Project Management Tools. Once you have establish the tools to manage team communication, you ne to understand how to manage the organization of processes. Today, there are platforms capable of automatically carrying out many work processes. This gives a great hand to teams and those who must manage them. From data collection to analysis, from performance monitoring to audience segmentation : here are some of the functions that these platforms can perform with a high level of autonomy.
  • Tools to ensure digital (IT) security.

  • If everyone works on the same wifi network (that of an office for example) it is easier to ensure the IT security of all connect devices. But if external wifi networks are us, especially if public and not properly configur, security can be affect.
    It is necessary to use techniques such as two-factor authentication for example, a real must in today’s technology. However, today there are sophisticat tools capable of detecting threats and anomalies with great timing and effectiveness . Taking their use into consideration in the era of remote working is a priority.

Strategies and Best Practices for Managing a Remote Marketing Team in 2021

With the necessary clarifications made, it’s time to understand how to put into practice effective management of a remote marketing team.

What are the best strategies for managing a remote marketing team that achieves goals and preserves the well-being of the resources involv?

Hire smart and trust your team

Companies that don’t know what they want will fail in their employee selection . Not knowing what they want, they don’t know who is best to involve in the project.

Implement a hiring methodology that allows you to answer
three critical questions:

  • Who do you want to hire?
  • Why are you hiring?
  • Is the candidate really interest in working with your company?

Asking yourself these questions is the first step to hiring professionals who are truly capable of helping your business grow.

Once you hire the right professionals for you, your trust will grow over time.

But you also have to keep control of the situation.

To build a cohesive and productive team it is essential:

  • Involve everyone in the decision-making process and consider their suggestions, always keeping the final say
  • Let your employees know that they can do the job however they see fit, but that if things don’t work out they ne to take responsibility.

Working this way allows you to build a successful marketing team, capable of working remotely, with great efficiency.

The key words are involvement, division of roles and management of responsibilities.

Schule virtual meetings

First determine how many meetings you ne.

When you manage a remote marketing team, you ne to schule meetings on a regular basis. Weekly? Monthly? It depends on your nes, but the important thing is that once you establish a rhythm, you don’t lose it.

For example, you could organize a monthly meeting with the team and other stakeholders to discuss performance and goals, and a weekly meeting with the team alone to evaluate how work is progressing. 

Don’t leave anything to chance even from a technical point of view: before starting the meeting, make sure that your computer’s audio and video work properly and choose a suitable background, with a professional style.

Also make sure that the environment

Around you is quiet and does not distract team members.

During downtime or while waiting for latecomers, it is important to socialize with employees. This way you can get to know them better and build a relationship of trust with them.

Use the right tools

As mention above, technology has a significant impact on the way businesses function.  Your remote marketing team is no exception.

For this, you ne to make sure that you incorporate the right set of marketing tools and instruments. Only then can the team collaborate effectively.

A word of advice? Be careful not to overdo it.  Too many tools can confuse teams. 

Start with the basics:

  • Single communication platform to facilitate collaboration
  • Project Management Tool
  • Complete marketing calendar to plan what content your team nes to publish, when and where

Provide clear guidelines and foster alignment across teams

Everyone nes to understand remote processes and workflow.

When you work with a remote team, there is a chance that teamwork will lose its effectiveness and everyone will start to operate as individuals and not as a team.

To avoid this you ne to provide clear directives and guidelines on:

  • Meetings and gatherings (watch out for time zones)
  • Choosing the set of tools your team will use to collaborate remotely, share documents, organize processes and track time spent on tasks, monitor the effectiveness of the work done

Don’t forget to harness the power of positive feback by complimenting those who deserve it during meetings or via chat and email. 

Another tip is to work on constantly aligning sales and marketing.

Too often, marketers focus on traffic and brand awareness goals, while salespeople focus almost exclusively on profits.

If the two teams work together consistently, marketers can achieve their key performance indicators (KPIs) while also positively impacting the company’s overall sales.

You should  schule virtual chats with your marketing and sales managers to understand what goals they can collaborate on and what results they can achieve or improve together.

Always communicate the company’s values ​​and vision

Corporate culture is the set of a company’s values ​​and the methods us to promote them.

When working remotely, it is sometimes difficult to convey your values ​​to your employees.

For this purpose, you can create a  andorra bulk sms service document in which these aspects are clarifi:

  • Company Mission Statement
  • Core values, guiding the company
  • Ways to promote values

It is important that the corporate vision is communicat consistently, clearly defining the corporate objectives and the strategies to achieve them.

Transcribe conversations

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Remote workers often suffer from  information deprivation syndrome.  They often feel left out, and sometimes they are.

On-site employees are physically present and get information directly, while remote employees get information via phone, meetings and email.

Not all the information that the kumaha sistem manajemén dealer former have is always shar with the latter.

To ensure that everyone has  aob directory sufficient and relevant information, it is good practice to keep a written record of everything that has been said in the company.

To do this I recommend you:

  • Keep minutes of meetings
  • Transcribing important phone calls
  • Take note of the list of the most important weekly events

Documents must be shar in a place accessible to all.

This ensures maximum transparency within the company and teams.

Promote face-to-face interactions

Isn’t it nice to put a name to a face?

The virtual world is often made of voices without faces.

There are people we build relationships with online that we have never even met in person. If these people are our colleagues, it could create awkward situations that are destin to ruin relationships.

For this reason, it is important to promote face-to-face interactions.

If it is not possible to meet in person, it would be useful to at least resort to video calls.

Face-to-face interactions have been shown to:

  • They enable the building of stronger and more meaningful relationships
  • They are the basis of a more complex and strategic thinking
  • They make it easier to interpret team members’ emotions and intentions

These factors positively influence collaboration within work groups and it is important to reproduce these dynamics even in remote work.

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Track your results and celebrate your victories

Since your team is not physically near you, you ne to find a way to keep tabs on their work. This is where monitoring comes in.

This uses practices that enable leaders to ensure that each team member is performing as expect and that the business is running as it should.

Additionally, monitoring these processes gives you the insights you ne to make improvements and increase your team’s productivity.

The suggestion? Do a quarterly review .

Organize a meeting every three months with the intent of improving the priority objectives. Extract data from the meetings, analyze them and reflect on what is working and what instead nes improvement.

In these meetings, the agenda will be to discuss the priority goals for each remote team member.

Use these reviews as a basis for continu growth of the entire group.

Finally, don’t forget to celebrate your team’s successes.

Here are some tips for doing so:

  • Send personaliz notes to individually recognize each remote employee’s accomplishments. Show company-wide appreciation for their contributions to the organization

 

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