There will also be the possibility of asking more complex

The announcement came at. the There will also conference. Google unveiled its plans to integrate generative AI, previously called Search Generative Experience directly into its search engine. The results offered by the SGE are now called. In recent years, several new features available on search engines have appeared and have greatly changed our behavior. We are far from the time of search results so imprecise that we ventured onto page 2 or 3 of Google.

 

Artificial intelligence is now everywhere and we are truly entering a new paradigm in terms of its accessibility. On the search engine side, AI-generated search results are the latest thing, but what is it? How does it work? How will it be useful? Several questions that will be explored right now.

 

what is Google Search Generative Experience

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Generative Artificial Intelligence is the generation of content (image, video, text, voice) by artificial intelligence. AI is based on machine learning models to create original content, such as images, texts or music, by simulating the human creation process. It is a set of techniques that allow computers to generate new data based on statistical models and patterns previously learned from a set of training data. These generative models can produce surprising and innovative results, but it is recommended to also have human validation and supervision.

 

On the search engine side, it is the promise of a new type of results that will soon appear on your screens. The results are more elaborate and encompass the object of our search by exploring its related themes in order to better advise and answer users’ questions. In  there is the possibility of developing the question without restarting the initial search in order to find the necessary information. For example, I am looking for shoulder training for kayaking for a trip in 3 months,

this is what it looks like

Available in beta in the US only (as of this writing in June 2023), Google’s SGE is currently accessible by applying a Google initiative that aims to test new features and experiences for its search engine and products. It is an experimental environment where users can access features that are currently in development and provide feedback on their experience.

Users selected to participate in these tests can experiment with features before they are widely rolled out and help improve them by sharing their feedback and suggestions with Google. These tests allow Google to gather valuable user data and feedback to assess the viability and usefulness of new features before integrating them into the main search engine.

 

This is also why these beta tools are bound to evolve. You should consider this when testing and using Google SGE.

what does that change

Much more than a simple update of its algorithm, the Google SGE risks revolutionizing the way we use a search engine. It is therefore essential to start asking ourselves how this risks changing our approach to search engines. How will users interact with organic, paid or AI-generated results? Will we be able to track the results (clicks and impressions) of these new results?

The results generated by the SGE appear in position 0, that is, directly under the search bar and they are rather imposing. It is impossible to miss a result generated by AI.

 is rolling out to everyone in the US

The goal of SGE results is definitely to push the topic and encompass it within SERPs (search engine result pages). Will this become a barrier to organic germany whatsApp library traffic? Hard to predict at this point. Will this accentuate the zero-click phenomenon? Probably. Will users actually click on the button that allows you to develop an SGE response? We will know quickly when this new interface is deployed more globally.

In the video above, one of the first queries made with an SGE result is for online shopping help (how to dress for an outdoor wedding in Miami?). This  clearly shows what Google wants to produce as a behavior change. It is about transforming the simple search into a search for a product to meet a need, which the user may not even have thought they had.

This type of result in the SERPs tells us that the Google Shopping Graph will be central for any e-commerce site that wants a minimum of visibility. More than ever, it is time to optimize your presence with the  In addition, the PDP (Product Detail page) will also be put forward with this new Google feature. If the SGE wants to be as useful as it wants to claim, the results issued will necessarily be based on the

Structured data

If there is one component of your SEO that will need to be looked at more closely once SGE is launched in Canada, it will be structured data. In fact, the FAQ snippet will probably become the most central in this new environment. The results generated in SGE seem to be based heavily on this universal data format that lightens Google’s search work by providing a clearer nomenclature for the data on our websites. As we know that the question format is increasingly preferred as a query in Google, especially since the rise of voice search, it makes perfect sense that the FAQ is being put forward.

 

Indeed, AI-powered voice assistants, such as Google Assistant, Siri, or Amazon Alexa, have been gaining popularity for several years. They use artificial intelligence technologies to process and understand natural language queries, transforming voice commands into search queries. SERPs are adapting to accommodate voice search by presenting more concise answers and structured data that are easily consumable by voice assistants.

Long tail keywords

One of the most interesting changes that will come with SGE will be Google’s better understanding of complex questions or statements. Understanding multiple factors has always been quite difficult for Google until now and it seems that SGE results will be able to benefit from the power of artificial intelligence to produce a result that takes into account many elements. Still in the example of the wedding in Miami, many factors were considered to generate several answers such as:

The fact that such a complex query can be answered really impresses us with the possibilities that will be available to us in the future. As the number of queries made in the form of questions continues to increase, creating an environment around the user’s question seems timely.

Video increasingly central

The SGE results are intended to be more comprehensive than the usual SERPs. Among the very obvious additions of AI-generated results in Google, we note the presence of videos as often as possible. It is YouTube in particular that will receive the largest share of this pie, because it is owned by Google. To make the connection with the point discussed previously, video structured data will also be essential.

Local results

Among the many sources consulted, if there is one po. Kint that emerges from most analyses on this subject, it is the difficult presence of. AI-generated results for anything local. Google Maps is already a gem of functionality, execution and precision, it see. Hms that the results generated via the SGE simply do not offer greater benefits than good old. Maps for the moment. It remains to be seen whether Google strengthens local results in its SGE in the coming months.

 

what does  think of the SGE (for now)?

To return to the example of the wedding dress in. Miami, we see right away that the search for a dress also gives you suggestions for shoes and more, without even having to start your search again. It all seems very well integrated in the example, but it may be different in practice.

In the case of searching for clothes, it seems to be pretty well integrated as a function. But what about searching for complex products where multiple yeezys shoes factors need to be considered before a purchase, like a car? We know that about start on Google, maybe the results generated via AI will be better at deciphering the true intention of users and directing them towards a solution that would be in line with their buyer profile.

We can look at this new feature from a thousand and one angles, but the real test will be whether or not Google users adopt this feature.

questions and receiving a more comprehensive result and above all, one that increasingly understands the intention behind each search. Google also offers here a direct response to its competitor Microsoft Bing which has taken the lead with the integration of in its search engine. Google could not wait any longer, it had to respond and evolve its search engine.

It seems to us that this point is rather crucial to consider.

 

What will be the impact on organic results and advertising results?

 

how can we ensure that we are considered and proposed in Google’s SGE results? Are there SEO criteria that will be more important than others in the SGE results?

As for SEM, we have noticed for years that the mention “sponsored” is becoming more and more discreet. We suspect that it is still the objective of SEM results to show advertising in a less intrusive form. But what will happen in terms of performance if SEM results appear above the advertisements and already occupy a large part of the results page?

On a lighter note, have you ever caught yourself doing a Google search for the pyramids of Egypt or the human genome late at night in bed?

are you ready for Google SGE?

More than just a feature or. Google is offering a new way to interact with the search engine, organic, paid and AI-generated results.

 

To prepare yourself today, the best SEO recommendations are to be applied:

• • Offer unique, rich and quality content to users. Google has been pushing for several years to qualify content via.

• • Implement structured data to make your code and content easier for search engines to understand and thus increase your visibility.

 

• • Make sure you’re making the most of Google’s tools. Regularly fill out and update your Google My Business profile. Optimize your product feed on your Google Merchant Center. Optimize the titles and descriptions of your YouTube videos

The race for generative AI is just beginning! These AIs will take up more and more space in our marketing tools and strategies.

Do you have questions about the impact of Google SGE results? Do you want to prepare for these changes? Contact our

The content of your videos is obviously also crucial. Use popular but brand-relevant keywords and hashtags in your video descriptions. It’s also important to mention these terms in the audio and subtitles of the video. Also, make sure your videos are engaging and of good quality, as and Google value content that generates interactions.

In fact, Google now directly into its search results.