The site may be blocked in

The product results show cards only for those stores that have successfully passed moderation by Yandex’s verification service.

Requirements for online stores:

• The site does not contain viruses, works properly  and without interruptions.
• The website’s “About the Company” or  “Contacts” section  contains up-to-date information about the seller. Legal entities indicate the OGRN, full name and address of the organization. Individual entrepreneurs indicate their last name, first name, patronymic and OGRNIP, and  self-employed individuals indicate their  The site may be blocked in   last name, first name, patronymic and TIN number.

• The phone number for orders is working and accepting calls.

• The prices, product characteristics and purchase conditions indicated in the card are current and correspond to the information in the feed.
• The site has a working “Cart”.
• Delivery is carried out to all regions that the seller indicated for this store in Yandex Goods, Webmaster, Direct and Market.
• The site is localized for users from Russia.
• The store does not sell used goods under the guise of new ones, as well as any products prohibited for sale: weapons, drugs, alcohol, surveillance equipment, etc. The full list of categories can be found in  Yandex Help .

Shops that specialize only in selling services, do not work with individuals, and sell goods wholesale are not allowed to participate in the service. The minimum order amount for all categories of goods should not exceed 3,000 rubles, for construction stores – 15,000 rubles.

Reasons for blocking a store in Yandex Goods

The site may be blocked in the service if one or more of the following violations are detected:

• The store does not meet any of the requirements specified above.
• The offer is placed with the purpose of attracting  The site may be blocked in   attention and redirecting the user to another resource with a similar or different product.
• The store’s contact phone number does not answer for more than three hours during business hours.
• The store’s catalog duplicates the catalog of another site.
• When you click on a link to a product, a redirect to third-party resources is triggered.
• The photographs sent to Yandex Goods contain buy phone number list extraneous elements: advertising captions, frames, stickers, etc.
• The order was not confirmed within two hours when checked by a Yandex employee.
• The store has been in violation two or more times in the last 30 days.

Yandex’s quality control service periodically

rechecks stores added to Products. They can check at any time and without warning. For example, a service employee

can call and check with a manager the cost and availability of a certain product, make a purchase on the website or by

phone. If it is discovered that the data in the card does not correspond to reality or the store is unavailable during

business hours, the employee will note the violation. email bounce rate understanding and managing Information about it will appear in the Yandex Products account,

and cards with errors or the entire store will be limited in Search.

You can resume displaying cards in Products only after correcting the violations. To do this, find and fix all errors (the

reason for disabling will be indicated in your personal account), and then create a request to technical support.

Use Yandex Goods as an additional source of organic traffic

The Yandex Goods service gives online stores the opportunity to get organic traffic without spending money on

advertising. When working with it, it is important to constantly monitor that the information on the site and in the

feeds is the same, and also to comply with all other mobile lead Yandex requirements. In case of violations, the display of goods in

the Search will be suspended, and with frequent errors, the store can be completely blocked. The main disadvantages o

f the service include high competition, especially in expensive and popular niches. But if you manage to take high positions in the search results, this is an excellent chance to attract new customers and increase turnover.