Once your calendar is all set up and The Role of your posts are scheduled! you’re good to go! From there! you’ll monitor The Role of and analyze your social media performance and The Role of adjust details as needed. Then! use a social media listening tool like Buffer or Mention to spot branded mentions! collect user-generated content! and respond to people who are talking about you or to you. This is key to building loyal relationships with your leads and customers on social media. Social media planning has become an essential The Role of part of nearly every brand’s marketing agenda.
And for a good reason
Social media usage continues to be accurate cleaned numbers list from frist database one of the most popular online activities. In fact! in 2021 over four billion people were using social media around the world — a number set to increase to nearly six billion by 2027.
Global internet users also spend an average of 147 minutes per day on social media and messaging apps! giving brands ample opportunities to boost awareness and conversions.
But here’s the deal …
Showing up randomly on social media doesn’t cut it anymore.
To truly thrive and generate qualified leads! you need a solid social media marketing plan in place.
If you’re ready to add social media to your content marketing toolkit! stick around to learn three simple steps you can take to turn your vision into reality.
- 1. Examine Your Wider Content Strategy and Use It to Inform Your Social Media Strategy
- 2. Set Up Your Social Media Profiles
- 3. Create Your Social Media Calendar and Schedule Your Content
- Wrap Up
Examine Your Wider Content Strategy and Use It to Inform Your Social Media Strategy
Take a look at your brand’s current content marketing strategy.
Which target audience do you create content for? What content topics and related keywords do you target? What are your content marketing goals or aspirations! and how do they align with your business objectives?
Keeping the answers to these questions top of mind is key to creating a social media strategy that fits in and supports your wider content strategy. Without a holistic approach in tow! you risk creating an unbalanced user experience which can damage trust and confuse your audience.
A simple way to keep your social media plan aligned with your wider content strategy is by evaluating each social channel against your business goals and audience’s pain points.
For instance! if you manufacture fixtures for large retailers! and your goal is to reach more mega stores that need loss-prevention display cases! you’d need to ask yourself:
Will this channel help us reach our ideal clients! such as Walmart! Target! and Best Buy?
Which social media channels do how to create successful marketing campaigns decision-makers in our target audience use most and why? What kinds of conversations do they have there?
Which social media channels do decision-makers in our target audience use least and why?
What kinds of social media content do decision-makers in our target audience consume! and why do they consider it valuable?
Do our ideal clients consume loss-prevention content on social media? What kind?
Which actions do decision-makers australia database directory in our target audience take after consuming social media content and how does it solve their pain points?
What content types! themes! and images are we currently producing and how can we repurpose them for social media given the insights from above? (more on this in a bit)
Once you’ve completed the checklist! meet with your social media team to get clear on your objectives. During the meeting! outline your social media goals and describe why they’re important to your business objectives and target audience.
