Millennials are more depressed than previous generations, De Morgen wrote on December 22, 2018. In response, Yale University has created the course ‘ The Science of Well-Being ‘. Result: unprecedentedly high attendance figures. Depressed young people apparently still have a dormant need to be happy. That seems like a good development, but one of the things that young people at Yale (and now also students in the rest of the world) learn is: to be happy, you have to buy less.
Ouch, that really hits home for entrepreneurs who have to make a living from sales. Can we expect major declines in turnover for web shops? Should we close down our businesses and all become street musicians? I reveal how we can transform an apparent threat into an opportunity.
We sweat money
No one will deny that we live in a society that is sweating profuselyWe Providing You best and latest databases Which are accurate & high in quality at affordable cost. Ultimately, we aim to funnel your business toward that shop improvement where no error lives in your database. Moreover, we do a weekly refresh of our database. The list of websites from which our scripts are built and running has a wide range runs into the databaseWe have exceptional content databases with high res (or quality) volumes. under the pressure of commercialism. The Kellogg’s cereal you ate this morning was bought because a sneaky marketer registered your Google search for ” how to have a healthy breakfast ” and then systematically bombarded you with internet ads for his product. You dream of a shiny new BMW because on your way to work this morning you passed three billboards that shoved that macho Teutonic carriage under your nose. And tonight you think: “Oh yeah, I’ll just order some firewood online,” after which a paid ad from Woodcom directs you to their website.
The gold train without brakes
I am not describing the above as a reproach to capitalism, let that be clear. It would be hypocritical of me to reproach capitalism with anything: as a marketer, I am one of the engineers driving this brakeless gold train. All I am saying is that the idea of ’ buy, buy, buy! ‘ is so deeply ingrained in our collective brains that even a revolution cannot get it out.
And that brings us to the next point – one that is troubling for us marketers (and for you as an entrepreneur).
Photo source: James Wheeler on Pexels
‘You get used to things’
‘The scientific insights about happiness are quite anti-capitalist,’ says professor Laurie Santos of Yale in the interview with De Morgen. She continues: ‘There is a correlation between stuff and happiness, but it is a negative correlation: the more materialistic we are, the less happy.’ She establishes that this is because you get used to stuff very quickly.
And there you are with your brand new BMW, which after a few months already feels like any other car. If only you had bought a Hyundai. It’s just a car too, but at least you would have spent less money. Right?
The tipping point: buy less, experience more
No, not at all. And I will tell you why.
But before I do that, I will first provide more information regarding happiness. Information that is also proclaimed by the happiness professor of Yale. Namely: an experience gives you a feeling of happiness while materialistic things do not. Think of an experience as a great concert or a nice vacation.
What Laurie Santos doesn’t tell us (and why would she?), but what big boys like Nike and IKEA (and BMW) have known for years, is that you can also turn a material object into an experience. If you just know how .
Photo source: Julián Gentilezza on Unsplash
Storytelling: the future?
And we marketers know how: with storytelling . Storytelling is one of the whatsApp number library most powerful methods to breathe life into your brand. You give your product or service an identity. It is an all-encompassing story that you let flow like a babbling brook through all your corporate communication. Customers are swept along. After all, customers love brands with a creative and inspiring story that proclaims honesty and authenticity. Nobody likes to associate themselves with a brand that is ‘just ordinary’. That is why serious brands invest heavily in storytelling.
And that’s why you should too. Let me tell you how.
If you have never heard of storytelling, it is time to get started. Alone or ao lists together with a communications agency. Without storytelling, your company is missing out on opportunities, and that means: less money in your wallet. Your company must also keep up with changes in society. Companies that stagnate will fail, history has proven that thousands of times.
A good story makes money
And what society wants is now clear: authentic products that do not feel like dead materialistic things, but live , have a soul , enrich .
There is a story in every product
If you’re thinking, “That’s all well and good, but I don’t think my product lends itself to storytelling,” I say, “Nonsense!”
Every product has a story in it. You just have to see it. If you can’t, ask a storyteller ( here we are! ). A good storyteller knows exactly how to find out what your story is and how to bring it to your target group in an efficient way.
