Automation Also Reduces the Time Your
Team has to spend following up with potential leads while still maintaining a personalized experience. With automation, your sales team […]
Team has to spend following up with potential leads while still maintaining a personalized experience. With automation, your sales team […]
Ideally, your email automation platform should allow you to create custom fields and them with your ecommerce platform and CRM
If the data above is any indication, the ability to personalize is foundational to not just email marketing automation but
A common misconception is that automated email marketing is interchangeable with a drip campaign. The differences are subtle but significant.
It’s no secret that the strongest relationships are built on personal connections. Without a personal connection, relationships are usually short-lived
An internal analysis that Google conducted found that these older accounts were less likely to have implemented their two-factor authentication,
A strong email list can, increase your ROI, and position your business for digital success. But, no matter how much
Only send re-engagement emails to those list members who haven’t opened or clicked for 6 months to a year. Send
The first welcome email should thank your subscriber for joining your list. Be sure to ask them to “whitelist” your
A successful email marketing strategy depends on having a strong, clean list. Email list management encompasses a number of actions
By marketing to the queer community throughout the year, you have opportunities like inspiring LGBTQIA+ consumers with a campaign during
Rainbow washing occurs when companies use rainbow colors on logos, products, websites and more to signal their support for the