Email Marketing and a Drip Campaign
If the data above is any indication, the ability to personalize is foundational to not just email marketing automation but […]
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What Is the Difference Between Automated
A common misconception is that automated email marketing is interchangeable with a drip campaign. The differences are subtle but significant.
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Notes About Terminology
Whenever you see us discussing “averages,” we find these averages using all campaigns. Some industries send more emails than others,
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Here Are Some Tips to Help Improve Your Email Click-To-Open Rate
People unsubscribe from emails for a variety of reasons. You could be sending too many messages or have an unknown
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While This Data Is Academically Interesting
you should carefully consider your own audience and run email tests before blocking entire days off your campaign calendar.It can
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For Those Unfamiliar with Mail Privacy Protection
it’s a new privacy feature, released by Apple in September 2021, that gives users more control over their data when
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It’s Been a Wild Couple of Years for Email Marketers
Sure, you could say that about pretty much everything, but it feels particularly true in the email marketing world, where
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Automation Also Reduces the Time Your
Team has to spend following up with potential leads while still maintaining a personalized experience. With automation, your sales team
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Subscriber List Is Foundational To
Ideally, your email automation platform should allow you to create custom fields and them with your ecommerce platform and CRM
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Invested in Your Brand
If the data above is any indication, the ability to personalize is foundational to not just email marketing automation but
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Your Best Content and Aim to Make Them Feel Welcome
A common misconception is that automated email marketing is interchangeable with a drip campaign. The differences are subtle but significant.
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Series as Much as Possible Direct Subscribers to
It’s no secret that the strongest relationships are built on personal connections. Without a personal connection, relationships are usually short-lived
