Automation is a fundamental tool today to optimize the marketing department, to make communication with the customer more efficient and to align work within company teams. Introducing marketing automation tools is now a standard and many companies are investing in this direction.
The data confirms it: spending on marketing automation is constantly growing globally and will reach 25 billion by 2023. (Forrester).
Where offering a top-quality customer experience
In an increasingly competitive market, is essential to stand out, automation plays a fundamental strategic role.
The goal of marketing automation is to improve the offering to the customer and at the same time relieve the team of repetitive work.
The tools available today are very high-performance and destin to become increasingly complete. They are tools that must respond to the nes of centralization of the company and omnichannel towards the outside . Functions and possibilities that should also be easy to use, to overcome the resistance of the resources involv.
Key points of the article:
- Marketing automation is essential today to be able to build a valuable customer experience and stand out from competitors on the market. Through tools and platforms it is possible to acquire data, formulate forecasts and offer
omni-channel experiences - The nes of companies today in terms of marketing automation are ease in managing the tool, monitoring all touchpoints within the customer journey and increasing productivity.
- Automation today is no longer a choice within a digital transformation path, but an entry prerequisite to compete at a marketing level. For this reason, it is essential to keep up and monitor new trends in this sector
Satisfying the customer is the key to remaining
Competitive on the market, to acquire new contacts and to retain those already acquir. Companies have these objectives and must seek the best tools to achieve them. The objectives are ambitious but too often companies still fail to achieve them.
Marketing automation is just beginning and there is still a long way to go. According to research, 43% of companies interview say they use their marketing automation platform only for key functions and a further 18% say they do not use any marketing automation platform . (Dan & Bradstreet).
The steps to follow today therefore concern understanding the nes of companies, the advantages underlying marketing automation and the emerging trends in terms of digital transformation in this sector.
In this article we will deal with:
- Valuable Customer Experience: The Importance of Marketing AutomationMarketing Automation: The Nes of Companies TodayWhy choose automation in marketing?1. Data integration, retargeting and security2. Sales and Marketing Alignment
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- 3. Personalization of communication4. Omnichannel customer experience5. Prictive Marketing6. Chatbot7. Automatic attribution modelsMarketing Automation Trends
- r 2021
- Hyper-automationSingle customer viewConversational MarketingMarketing automation for companies withAdv Mia LabMarketing automation: tools, goals, experiences
- Valuable Customer Experience: The Importance of Marketing AutomationMarketing Automation: The Nes of Companies TodayWhy choose automation in marketing?1. Data integration, retargeting and security
- 2. Sales and Marketing Alignment3. Personalization of communication4. Omnichannel customer experience5. Prictive Marketing6. Chatbot
- . Automatic attribution modelsarketing Automation Trendsfor 2021
- Hyper-automationSingle customer viewConversational MarketingMarketing automation for companies withAdv Mia LabMarketing automation: tools, goals, experiences10+ Digital marketing trends for 2021
Your future looks set for digital marketing has more and more opportunities. Is your organization ready to seize the right ones?
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Valuable Customer Experience: The Importance of Marketing Automation
What is the determining competitive factor for companies today? With which tools is it possible to stand out from competitors and expand one’s market share?
These are the questions at the basis of every corporate sales and marketing strategy and the answers given will build the actions to be implement in the mium-long term.
What the market has demonstrat is the ne to offer customers a valuable and quality customer experience, responding to nes and requirements in a personaliz way.
The goal of every company today is to meet the customer within the customer journey, in a way that is appropriate to the moment being experienc and the express request.
New digital tools are able to obtain large amounts of data
Digital transformation is offering new and broad perspectives in this direction. and information about the customer, their habits and the ways they interact with brands.
Today’s customer has a very fluid and discontinuous behavior, moving quickly from online to offline.
Touchpoints are multiplying and are bas on different platforms. Website, social mia , chat and email: these are just the main channels widely us by users to interact with the company . The expectation is to obtain the necessary information in a consistent and continuous way, within the customer journey.
The channels are multiple and active, data is produc continuously. But how do you get an overview? How do you optimize all these touchpoints to build unifi relationships and coherent communications?
To achieve these goals, technology becomes crucial and marketing automation can really do a lot.
Marketing Automation: The Nes of Companies Today
To talk about marketing automation, the first step is to understand what the nes of companies are and what objectives they want to pursue. The fundamental plans to consider are 3 and concern:
- Unique platform
- Omnichannel presence
- Productivity
When it comes to marketing automation, the opportunities are in creating and offering valuable content to customers in a personaliz and scalable way on large numbers.
There are many data and actions to orchestrate and managing all these flows could also be complex. For this reason, companies are concern about the primary tool for organizing all flows.
Those who work in marketing are looking for a single platform that gives the team and the company a complete and unifi vision of the customer and the communication in progress.
A platform that can also connect and acquire data from all active channels and touchpoints, online and offline. The customer seeks to live a unique experience, moving from one channel to another and expects the company to always be present.
The company nes to find tools and instruments that help the cross-channel approach and that relieve the marketing team’s resources from data acquisition and synchronization.
The last business ne obviously concerns productivity. It is necessary to reach a spe of process and analysis that can keep pace with the customer experience and the constant flow of information, online and offline.
When it comes to data synchronization, analysis, and formulating communication and marketing strategies, automation can actually do a lot.
The tools available today are very benin bulk sms service numerous and offer different features. Each company must start from these specific nes, measur on its own particularities, to choose which marketing automation solutions to adopt.
Why choose automation in marketing?
Automation is an aspect that can greatly improve the functioning and performance of companies. From marketing to sales, from communication adb directory management to the administrative part, today there are very advanc specific automation tools and instruments.
Despite this wide range of platform manajemén penerbangan opportunities, the department that can benefit most from automation is marketing.
With the goal of improving the customer experience offer to the customer as its goal, marketing can and must use automation in this direction.
The possibilities are many and involve both the internal management of the team and the final communication with the client:
- Data integration, retargeting and security
- Sales and Marketing Alignment
- Personalization of communication
- Omnichannel customer experience
- Prictive Marketing
- Chatbot
- Automatic attribution models
1. Data integration, retargeting and security
The first aspect to consider is certainly the possibility of integrating and analyzing the large amounts of data and information that come from different channels . The customer journey today is very complex, full of touchpoints and with a fluid transition from online to offline.
All these moments of interaction with the brand are important sources of information that must be analyz to make strategic decisions. Marketing automation can work well in this perspective.
With the right tools, you can access all the data within the same platform with constant and automatic updating. Automation can also intervene in communication with the customer, through intelligent chatbots or by setting specific triggers for retargeting.
With the right tool, it is possible to segment the audience, recognize the users most likely to purchase thanks to a lead score and reach them with the right communication at the most appropriate time.
Implementing a solid and continuous structure for retargeting can also lead to a significant increase in conversion rates and greater loyalty.
Another important aspect to consider today is data security. Customers and users are very sensitive to these issues and concern about how companies use their information.