Data helps you make decisions and learn more about your customers. But consumers also have a right to privacy and the right to know that you are protecting their data. A data breach can cause enormous damage to your customer relationships.
Collect only the data you need and make sure it’s stored securely. Use data ethically to strengthen customer relationships and demonstrate what they mean to your business.
Storytelling
This is a point you’ve probably seen on lists before. Yes, there’s nothing new about telling stories. You’ll be doing it for years to come.
But each year, your content marketing plan is an opportunity to evaluate how well you’re telling stories and where you can improve. Constantly look for opportunities to tell stories about your customers, with their approval, of course. Or let your customers tell their own stories through user-generated content.
Blog redesign
Blogging is a time-consuming business. country email list You need to make sure you get the most out of your efforts. Diversify your content across different channels and distribution channels.
Study your site’s statistics to find the content that’s performing best. Then find ways to share those posts in your videos and podcasts. Make sure you’re using social media snippets of content and sharing the full blog link on relevant channels that allow it.
Embed your best blog content into your email marketing customer journeys so it reaches your customers and they know they’re seeing your best content.
Interactive content
One-way communication is a thing of the past. Today, you can connect with customers on a deeper level through interactive content. Stop talking at your customers and talk to them instead. Give them a chance to respond and give you a reason to work.
Static content is a thing of the past. It only shares your ideas and doesn’t give your audience a chance to express their thoughts. Focus on creating dialogues in your content.
Some ways to do this are to create interactive challenges and quizzes. You can also create games and live events that your customers can participate in.
Automation
This is another topic you’ve been hearing the role of social media planning in your online presence bout for years. Automation will help you do more with fewer resources and respond to customer needs at the right moment. The more you can automate meaningful communications with customers based on their interactions with your brand, the more you’ll show that you understand their needs and are ready to help them.
Consider how you can make customer interactions more meaningful through automation. Free up your sales team’s time to engage with customers one-on-one rather than handling transactional messages. Instead, your sales team can focus their efforts on the most qualified prospects to ensure they get the attention they deserve at a crucial moment.
SEO
If your content marketing plan isn’t part of a larger SEO plan, you’re doing something wrong. You need to make sure you’re using both content and SEO to drive organic traffic to your site. SEO can increase your site’s visibility. Without it, your content efforts will be focused on the same customers you’re already attracting through your email list and social channels.
When developing your SEO plan, consider search intent and research topics you have authority on to make your content more likely to rank.
Working with a Content Marketing Expert
If you’ve reached the end of the year and found that azerbaijan business directory your content marketing efforts aren’t producing results, it’s time to call in the experts. New Light Digital will design a content marketing plan that integrates your website, SEO, social media, blogging, and other efforts to get the most out of every word, soundbite, and time you invest in connecting with customers. Schedule a free consultation now to get started.
