Most website visitors never think about the technical aspects that make your site work behind the scenes. But these technical elements are just as important as the design and content.
The speed of your website depends on strong technical planning and efficient architecture. Choose the best CMS that will allow you to scale your site as your company grows, while still providing ease of use so you can update it efficiently.
Make sure your website technology works well across different browsers so your audience can always reach you.
At this stage, you should also analyze the security of your site. If necessary, upgrade it to protect consumer data and prevent hacking. Using HTTPS builds user trust and also helps improve SEO.
Use thoughtful URL structures that include keywords from your SEO and clearly explain what the page is about. Include meta tags on all pages to increase the visibility of your site.
Set a budget
Redesigning a website costs money. Depending on your resources, it may make sense to upgrade your website in stages. Review your budget and plan for expenses, including developer fees and ongoing maintenance.
A realistic budget will help you allocate funds accordingly and gradually make changes to your site’s page templates and infrastructure to spread the c level contact list full cost of the redesign over several months.
Setting a realistic budget will also help you stay on track and avoid falling behind on your project due to a lack of funds.
Consider whether you will need a web designer and developer to bring your site to life. Budget for themes, plugins, and ongoing maintenance required for your site. This may include paying for a developer or setting aside funds for updates every few months.
While DIY templates and CRM systems can make your budget more affordable, they often don’t work as well in the long run. To maximize your return on investment, avoid ready-made templates, which can slow down your site and limit its alignment with your brand.
Preparing for launch
Before you launch your site, create a launch plan. This will ensure a smooth process and increase the chances of your site staying visible.
Part of your launch plan should be a schedule. Consider how long each stage of the project will take, including design, development, testing, and revision.
Review the plan with stakeholders to ensure you viral marketing discover the power of sharing haven’t missed anything or left out key stakeholders.
Your launch strategy should also include a social media plan, email announcements, and clarification on how site visitors can contact you if they have problems or questions.
Launching and monitoring problems
After the website is launched, it is necessary to monitor its operation. Solve them quickly so that they do not have consequences for the business. Do not leave problem areas unattended, as this can spoil the relationship with clients and affect their attitude towards the website.
Constantly improve the site
Your site will never become outdated or require a major overhaul if you update it regularly. Continuous improvement is generally easier than a major overhaul because it doesn’t require a large initial investment or huge resources right away. Instead, the resources are spread out over the years as you continue to follow best practices.
Partner in your website redesign
New Light Digital is an experienced website designer and developer. Our websites and overall marketing strategy have helped brands increase their return on advertising azerbaijan business directory (ROAS) by 90%. Start planning your website redesign now with a free and quote.
