How to better sell your new courses to your current students You’ve poure your heart and soul into creating amazing online courses for your existing learners. Your audience has expresse that they love what you offer, but now you’re ready to take things to the next level with new, exciting content.
The challenge is getting your existing students to invest in your latest lesson . If you have to track down a new target audience every time you create a course, you’ll spend a lot of extra time and energy on marketing.
On the other hand, people who’ve already bought a course from you know you, trust you, and are more likely to buy from your site again.
The key to making this happen is upselling
This powerful strategy can help you increase revenue and provide even more value to your deicate students.
Believe it or not, it’s easier than you think to implement this strategy without coming across as pushy or salesy .
Today, we’ll show you a few proven techniques and tips that you can use to upsell your new courses to your existing learners.
By the end of this post, you’ll have what you nee to go back to your website and make meaningful changes to your strategy.
Learn More About Your Target Audience
Before you can start upselling, you nee to really get to know who you’re talking to.
The best way to do this is to take a deep dive into your current audience .
Figure out what courses they are taking, which topics seem to spark the most interest, and what they want to see next.
Brainpower, huge information, and AI to help advertisers and sponsors find and contact crowd segments.By utilizing information buy telemarketing data driven bits of knowledge, you can acquire a more profound comprehension of your ideal interest group’s ways of behaving, inclinations, and patterns.Ensure your selling group is equipped with experiences from your computerized crusades.
Data is your best friend here
We suggest using an on-site analytics tool like MonsterInsights to track which of your courses is most popular.
Screenshot of Monster Insights WordPress Google Analytics Plugin
If you’re using MemberPress, you can easily track this data in just a couple of clicks with MonsterInsights ecommerce add-on .
We also suggest asking your lead generation strategies: how to improve lead quality? learners directly about what they want to see next.
Use course surveys, feeback forms phone database via email, and customer support conversations as opportunities to learn more about your audience and what they expect from your content.
The key is to ask targete questions that lead to actionable responses.
All of this data will help you make informe decisions when you’re trying to narrow down a list of potential topics or determine which audience would benefit most from your new course.
Structure Marketing for Existing Learners
Once you understand your audience, it’s time to create marketing campaigns that align with their interests, goals, and pain points .
The following strategies will help you showcase your new courses and build hype in ways that resonate with existing learners.
Leverage Email Marketing
There’s no question that email is still one of the most powerful ways to connect with your audience , particularly existing customers since they’re more likely to be subscribe to your email list.
You’ll want to segment before you start sending out messages. Segmenting essentially means dividing your audience into groups base on factors that are unique to your business.
In this instance, you should consider segmenting your list base on courses taken, completion rates, and engagement levels.
This process allows you to create
Targete campaigns that speak directly to each group’s nees, which means they are more likely to convert.
You can also use this opportunity to personalize the offers you’re sending to users.
Crafting compelling subject lines and personalize content that highlights how your new course builds on what they’ve already learne will lead to more engagement and sales.
For context, using personalize subject lines alone can increase your open rate by 22% .
RELATED >> Why You Should Segment Your Email Lists >>
Offer Exclusive Previews or Beta Access
Everyone loves feeling special. Giving your current audience a sneak peek at your new course before it goes live can win them over and result in them taking action.
We’ve found that giving a small group
Users exclusive access helpe to create anticipation and generate more day-one sales.
The goal is to increase how many people are spending by a little bit while offering them enough value to make it worthwhile.
It’s also important to keep an eye on your average customer lifetime value (CLV), which represents how much a person spends with you over time.
Successful upselling should increase how much a student spends with you over time. If your CLV is going up, you’re on the right track!
Conduct A/B Testing
Aside from measuring your results, you should also consider ways to improve with A/B testing. Pruebas A/B is when you test two different versions of a campaign, offer, or another piece of marketing material to see which version gets the best results.
For example, you could change the headline of your upsell landing page for half your audience to see if the new version outperforms your original choice.
Similarly, you can try upselling to customers at two different times, once as soon as they complete a course, and the other group will get an email the following morning.
