Tapping into the hottest content marketing trends will help you compete in the marketplace. Some of these trends are new, while others are relevant and familiar from years past. Here’s a look at what you should be doing in 2024 to stay relevant and competitive, no matter your industry.
Content Marketing Trends 2024
Now that we’re more than halfway through the year, it’s clear which trends will stick around this year and which will be temporary. Here’s an overview of the strategies you should implement to attract and retain customers.
1. Voice Search Optimization
Voice search is more than a decade old, having been around since 2012. But it’s becoming more common each year as consumers’ search habits change.
Optimizing content for voice search is an important part of any content marketing plan for 2024. Spend some time learning the nuances of how people search for content using voice rather than typed language.
In 2023, 125.2 million people used voice search . country wise email marketing list And that number is likely to grow in 2024. Be prepared for this by using optimization tactics.
2. AI
Whether you like it or not, AI is a part of content marketing. When used correctly, it can help you scale your content marketing efforts. But you need to make sure that your content has the right voice that helps you connect with your target audience. Never forget the benefits that connecting with other people gives to humans. But also recognize that maintaining social media, blogging, website content, etc. is time-consuming and AI can help you achieve your goals.
You can train AI to analyze your customer data or analyze your content for gaps to make your content creation efforts more valuable. Or use it to write social content, since social media content does not affect SEO. With AI, you can start your email marketing journeys and then make them more personal with your voice.
When managed correctly, AI can help you achieve 5 best ai tools for content planning & creation in 2024 your content marketing goals despite limited resources.
3. Short videos
People have so much time and they don’t want to be distracted by reading content. Short vertical videos will resonate with them. This is because most videos are consumed on mobile devices. Vertical videos are better suited to your customers’ needs.
The most popular places to post videos are azerbaijan business directory Instagram, TikTok, and Snapchat. Think about how vertical videos can be part of your social media advertising strategy, display advertising, etc. Video has truly changed the way we experience content because it helps people feel connected to each other in a unique way.
4. Podcasts
People are constantly on the move. So they need a way to consume content that fits into their busy lives. Podcasts have become the answer to this need.
Podcasts help you share your content and ideas with clients while they mow the lawn, commute to work, or clean their homes. Easily follow podcasts and automatically upload them when a new one is ready, keeping your communications with clients seamless.
Additionally, it gives your customers a choice of how they consume your content. So, you have visual content in blogs and video and audio content in podcasts. In some cases, you can even repurpose your video content into audio content to make the most of the effort you put into your content.
