Connect MemberPress to Discord with this FREE Plugin If you can convince a visitor to join your email list, you’ll open up an invaluable communication channel between you. You can now send them valuable content and demonstrate your skills and experience in the industry.
When the time comes
You can use an email campaign to invite them to join your membership site, giving them the opportunity to access more valuable content.
Plus, once they’ve joine your affiliate program, your email campaigns will help keep them engage.
Sending them links to content in your membership area, new blog posts, and other useful information will help strengthen your relationship and increase the chances of them continuing to be members.
Now that we’ve covere the “whys,” let’s look at the “hows” of an effective email campaign.
Choose the right tools
The first step is choosing the right tools, and that means selecting an email marketing service that will manage your subscribers and send your email campaigns.
You will also nee to find a way to allow your website visitors to physically join your list.
A popular free email marketing service is MailChimp while more feature-rich premium options include ConvertKit and (our favorite) ActiveCampaign .
OptinMonster Pop-ups
When it comes to adding signup forms to your WordPress website, OptinForms es una buena opción gratuita, mientras que OptinMonster is one of the most effective ways to add popup email signup forms a cualquier sitio.
Si formas parte de la comunidad MemberPress, puees utilizar la función OptinMonster Addon feature to start using OptinMonster across your entire website.
You can also target your campaigns more precisely base on affiliate status, so as not to inconvenience your current subscribers.
Email Marketing con MemberPress + MailChimp (Parte 1): Configuración y etiqueta merge global
SEE >>> EMAIL MARKETING WITH MEMBERPRESS AND MAILCHIMP (3-PART VIDEO SERIES)
Create a welcome message
Once a visitor makes the decision to join your list, they expect something in return, whether it’s a lead magnet or just an email. That’s why it’s important to welcome new subscribers with an introductory message.
If you want your campaign
To be successful, the first message in your campaign should not be the first one the subscriber receives.
Instead, use the autoresponder feature of your chosen email marketing tool to ensure that each new subscriber automatically receives at least one message as soon as they join your list.
Take the time to introduce yourself, explain the benefits subscribers can expect to receive, and ask the recipient a question to better understand their expectations and how you can help.
Esta información tiene un valor incalculable a la hora de crear una campaña de éxito en el futuro.
Create an initial email sequence
Once you’ve sent your initial welcome message using the autoresponder, start building a longer sequence of email messages that will be sent at set intervals.
When creating this email sequence for your campaign, remember to give more than you receive.
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If you want to run a successful
Campaign that helps you achieve your affiliate site’s goals, first think about how you can help your audience as much as possible. Only then can you ask them to take an action that will help you.
Automate everything you can
The previous two steps involve using the content marketing: practical tips to get real results automation features of email marketing services to get things up and running.
However, it is worth highlighting the importance of leveraging automation when it comes to successfully continuing your email marketing campaign.
Asegúrese de explorar las funciones specific database by industry de su software de marketing por correo electrónico para averiguar qué más puee automatizar.
Some tools allow you to trigger
A new series of emails after a subscriber has complete a certain action.
For example, after a reader has clicke on a specific link in your email, abandone their shopping cart, interacte with an element of your website, or done anything else that indicates they are ready to receive another campaign.
Analyze and optimize
Sometimes, creating an email campaign is like shouting into the void. You never really know who will receive your emails, if they will be opene, or, if you use automation, when they will be sent.
However, thanks to the tracking and reporting tools of the best email marketing services, you can now gain good insight into how your subscribers interact with your content.
It’s highly recommende that you spend time getting to know the reporting features of your chosen tool. Being able to see which subject lines in your email campaigns have the highest open rates and which messages cause members to unsubscribe can help you optimize your content for better results.
Effectively manage your subscriber list
In addition to analyzing the performance of your email campaign content, be sure to take a look at the behavior of your list subscribers.
With most email marketing services, the monthly fee is base on the number of subscribers. So, it’s worth cleaning up your list and removing those who aren’t intereste in your content.
However, before you go pruning that list, there are a few things you can try to re-engage inactive subscribers.
One method is to identify users who are still intereste in your affiliate site, but who don’t open your emails. To do this, you can try sending an email campaign to just those subscribers, offering them un cupón de descuento en su producto.
If you’ve been on the fence about whether or not to sign up, this offer should give you the push you nee to move forward.
If they don’t, it’s probably safe to assume that they are no longer intereste in your content and can be remove from your list.
