So You Can Stay Out of the Spam Folder
A strong email list can, increase your ROI, and position your business for digital success. But, no matter how much […]
A strong email list can, increase your ROI, and position your business for digital success. But, no matter how much […]
Only send re-engagement emails to those list members who haven’t opened or clicked for 6 months to a year. Send
The first welcome email should thank your subscriber for joining your list. Be sure to ask them to “whitelist” your
A successful email marketing strategy depends on having a strong, clean list. Email list management encompasses a number of actions
By marketing to the queer community throughout the year, you have opportunities like inspiring LGBTQIA+ consumers with a campaign during
Rainbow washing occurs when companies use rainbow colors on logos, products, websites and more to signal their support for the
In this shifting cultural landscape, where the political conversation is often driven by diversity, equality and inclusion, and in a
Vendors typically collect third-party data, which is then purchas by brands. This type of data can include any number of
Can identify trends, better understand customer behavior and determine the channels and strategies that drive the best results. With this
The bounce rate is known as the percentage of emails that are returned as a result of a delivery failure.
Gen Z consumers are increasingly interested in participating. By offering exclusive content, offers and personalized experiences through your loyalty program,
In a world of one-size-fits all approaches, the brands who prioritize personalization have a competitive advantage. Gen Z consumers value