Background for this blog article In February I wrote about Get control over marketing – measure the effect and increase profitability . Here I shared three of our KPIs we are working towards in 2024: Traffic to the website . Our aim is to increase traffic to our product pages by 30% in Q1 compared to the same period last year. Read content: Our goal is for our blog articles to be read by 20% of the visitors to our blog from Q2 to the end of Q4 in 2024. Obtain more leads: Our goal is to create 30% more leads by the end of Q2 compared to the same period last year. Once you have defined goals, it is important to follow them up to see if they need to be adjusted.
Background for this blog article In February I wrote about Get control over marketing – measure the effect and increase profitability
It could be that you have been too ambitious, too unambitious or that the activities you planned may not get the results you thought. It is also important to keep an eye on which channels give the best results, and which channels may not give as much, if any, results. Let’s look at what results we have so far in 2024 Results so far this year 1. Traffic to the website Goal: increase traffic to our product pages by 30% This is a KPI for a soft conversion and is about strengthening our brand. Here it is also important to know which channels/sources drive the most traffic to the website. Results traffic to websites Here we want to be able to measure traffic only to our product/service pages.
In addition, we want to know which service pages get the most traffic
To be able to measure this in Looker Studio, we must: Set date filter to Q1. Compare with last year. Create a filter that shows the number of visits to the pages that include “/services” in the url. In addition, we want to know which service pages get the most traffic. Filtered on the address to contain “/services”. This is what we see in the dashboard set up in Looker Studio Increase traffic by 30% to service pages The results show an increase of 372% compared to the same period last year. This is far above the target that was set at 30%.
The biggest traffic driver is Google Background for blog article CPC – keyword ads
The most visited service pages are websites and marketing. The background for the large increase is related to the fact that. We have run campaigns on websites and marketing in Q1. Which we did not do last year. Conclusion: We have This special database is an important part of social media. Where all the information of individuals and organizations is stored. The biggest and most powerful countries in the world keep office 365 database their important data. All their theories are preserved and kept secret. So its importance is immense in special database. So finally I can say that special database plays. An important role not taken into account the increase in traffic that the activities and advertising. Have contributed to so far. When we now know more about the kind of traffic we can expect if we continue the level of activity. It will now be important to adjust the target to something that still requires keeping the pressure up.
Our blog articles are the Background for blog article most important content
It may also be that one should consider comparing the previous period instead of the previous year. 2. Read content Goal: 20% of the visitors to the blog articles will read our blog articles from Q2 to Q4 This KPI is also categorized as a soft conversion. Our blog articles are the most important content. It is important for us to know which blog articles generate the most engagement. Results read content Here we want to be able to measure the traffic to our blog articles, what proportion read the articles and where they come from. To be able to measure this, we must: Set date filter to date this year.
Create a filter that shows the number of visits to the blog articles
Compare with last year. Create a filter that shows the number of visits to the blog articles. Create a filter that shows the number of visits. To the blog articles that actually read the articles. Here we have created an action in Google Tag Manager that measures how to create an seo tree structure for your website two things: Scroll down to 75% of the page AND. Takes more than two minutes, This is what we see in the dashboard set up in Looker Studio. Share of blog articles read The results show a decrease in the proportion who read the articles compared to last year The sources of those who are most likely to read the articles. Come from organic traffic or keyword ads in Google. What occupies people most so far this year are articles about AI If we dig a little more into the data and filter on the biggest traffic driver, organic traffic, the proportion of read articles increases to 19.7% and is an increase of 10.8% from last year.
What occupies people most so far this year are articles about
Share read blog article – organic traffic This is what we read from the data: Organic search drives traffic from users who are more interested in reading aqb directory the content. The topics are topics we have written about for a long time, and embrace marketing more generally. Conclusion: This is a good example of how it is important to compare apples to apples, and to specify in the objectives what it should apply to.
We know that traffic from paid advertising will result in a lower proportion of read content, so you either have to reassess the goal (when to run more advertising) or the criteria. For example, we could adjust this target to apply to those who come from organic search. It is important to dig a little into the numbers and find out which topics engage the target group. Then we can publish more content that will engage. 3. Obtain more leads Goal: create 30% more leads by the end of Q2 compared to the same period last year. This is a KPI for a hard conversion and is the most important KPI for us at .
This is where we get contacts with whom we can start a dialogue, either in the form of a newsletter, subscribe to a blog, download resources or request a workshop/meeting. Results get more leads Here we want to be able to measure the number of leads we register.
We know that traffic from paid advertising will result in a lower proportion of read content
This is what we see in the dashboard set up in Looker Studio multiple leads This is what we read from the data: We have an increase of 637.5% compared to last year. Which is far above the 30% we had as a target. Paid social is the channel that contributes to the most leads. When we look more closely at the numbers, we see that the AI resources are the ones that have provided the most leads. We can then assume that the target group stays up to date on new trends and things within the subject area. This is important information to take with us when we create new resources for the target group. Conclusion: As the first goal, increasing traffic to the website, we have also not taken into account the increased activity and advertising we have planned for 2024.
If we are to continue with activities that collect lead
If we are to continue with activities that collect leads, it may be more correct to compare with the previous period, not previous year. Measures for improvement Once we have evaluated the KPI results and identified areas that require improvement, it is important to implement measures to address these areas. Measures for improvement may vary depending on the specific KPI results and the challenges we face. This may include changes in strategy, processes or resource allocation.
This will ensure that we continuously improve our performance and achieve our goals
It is also important to follow up the implementation of the measures and continuously evaluate their effectiveness. This will ensure that we continuously improve our performance and achieve our goals. Those that are free are those that use Google’s own data sources: Google Analytics 4 Google Analytics 4 Ecommerce Google Ads Google Search Console YouTube Google Sheets In addition, you can add other sources you use in your marketing.
