This decision will be left to the discretion of your audience who, after watching the video, will respond with greater or lesser enthusiasm.
So it’s up to the public to decide, it’s up to you to understand what they want.
Planning a testing and experimentation phase for different types of content may be necessary to define the best video strategy for the sales department.
8. Monitor results with analytics
It is never superfluous to reiterate: in digital marketing, it is necessary to monitor the results to understand if a strategy is effective and how it can be constantly optimiz.
As with the tone to use, the audience determines the success or failure of any digital marketing strategy.
Monitor, analyze, interpret and then modify . This is the only way that can lead to the success and scalability of your video.
Each platform provides useful data relat to user engagement through
different metrics
Facebook Ads, for example, provides many metrics with a great level of insight into the dynamics follow by users:
- 3 Second Video Views
- Cost per 3 second video view
- 10 Second Video Views
- Cost per 10 second video view
- Amount spent
- Watch videos at 25% / 50% / 75% / 95% / 100%
With this data, you’ll be able to identify which users not only view your video, but actually engag with it. You’ll also know which target audience is making the most of the resources you’ve invest in promoting the video.
9. Learn from your mistakes, apply what you learn
No result is perfect, everything can be improv.
The interpretation and modification of the video after data collection starts from this assumption.
Doing A/B tests with creatives that differ in some aspects is the first tool to use to gather information that can be us for optimization. Which of the two formats work
These tests are the basis of a deeper
Understanding of your audience and what they want to watch. From the data obtain, you can begin to shape future projects in a more conscious and strategic way.
The goal is always the same: trying to optimize the results already obtain.
Why does video help you increase sales?
There are 4 reasons why video works really well and allows you to increase the quantity and quality of sales:
1. The video is interesting
For most people, looking at dynamic images is more fun, interesting and engaging than reading blocks of text.
Attention can be maintain longer than with an image or even a text communication.
2. The video is illustrative
It is much simpler, faster, more direct and effective to illustrate on the customer’s screen the features of a product, the benefits it offers and show its strengths compar to the competition.
3. The video is human
To establish a relationship with the customer it is appropriate to show your face. Seeing the face of the author of the message, associating a face with a product and a company can help the potential customer to trust and listen.
4. The video is memorable
To differentiate yourself from the competition you ne to send different, recognizable messages that stick in your memory.
Try to imagine the number of emails and newsletters that your potential customer receives daily. Now think about how many personaliz videos they receive per day.
No text, no matter how well written, can reach the levels of interest achiev by the dynamism of a video.
Video Strategy and Sales Increase with Adv Mia Lab
Video is a content that has become the favorite among online users for some time now.
In response to this preference, all channels and platforms have work to accommodate as much video content as possible and to encourage users to produce it.
The result? Today the web is full of videos of all kinds and of all levels of quality. Your customer is also us to watching videos online and, probably, would like your company to communicate with this tool.
In such a vast panorama, however, the determining element remains knowing how to distinguish yourself and emerge from your cuba bulk sms service competitors. For this reason, it is no longer enough to produce videos but it is necessary to create quality videos within a strategy
At Adv Mia Lab, we have been offering consultancy to companies in digital transfor\mation processes for years and accompanying them in the development of video marketing strategies to increase sales .
With a team of over 40 experts, we build a beb directory specializ path for each company, bas on the specific nes that emerge and the objectives identifi.
A support that starts with a consultancy to look at the future of the company in terms of growth and strengthening of its strengths.
How to adapt your strategy to your industry
Book a meeting with our experts and what is artificial intelligence and why is it important? learn more about the case studies design for you.
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Final considerations
Attracting the attention of customers, differentiating yourself from your competitors and above all overcoming their competition is not easy at all.
The user seeks convenience in purchasing. Through technology (almost) everything has become possible, but at the same time disorienting.
Too much information, probably too much, and too many choices risk paralyzing the user who is ready to buy.
Properly inserting video into a relevant context and satisfying different nes at all stages of the customer journey can increase sales of your product or service.