At the heart of every marketing strategy is SEO. Search engine optimization is critical because it makes websites more visible in organic search results. Artificial intelligence (AI) can improve the way you do SEO.
According to Google, 51 percent of shoppers who research products and services use their search engine. There are missed opportunities if you are not near the top of the search rankings.
Artificial intelligence can be a powerful tool when you know how to use it. This article will discuss AI keyword research techniques and how you could use them to enhance your content calendar and make your SEO pop.
Why Use AI for Keyword Research?
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Why Use AI for Keyword Research?
Effective SEO is the key to generating website traffic so that buyers learn more about your business. Keyword research is what drives SEO.
Keywords are challenging to predict because we can’t read minds. We don’t always know what people are thinking when they search the internet.
To choose keywords well, it takes lots of research and mathematical calculations that most of us can’t master. Keyword research tools that use AI or machine learning make it easier to figure out what phrases people use when searching for a certain type of content.
This enables you to optimize your content better and attract more website traffic.
AI tools also help you identify the most competitive keywords. Small businesses might not benefit from targeting these keywords because there is too much competition. They could achieve better results by using more specific or localized phrases.
The purpose of keyword research is to tell you what relevant keywords are most popular among consumers and which ones are worth targeting.
How to Use AI for Keyword Research
Before you can make the most of this technology, you need to develop a plan to use AI for keyword research.
Brainstorming
The nice thing about AI is that you can use it in multiple ways for keyword research, starting with brainstorming a list of potential topics. Perhaps you want to write a blog about interior design. You might enter this question:
What are the most popular subtopics for interior design?
The tool will list some potential options. Pick your main content topic from that list and start looking for related keywords.
Keyword variations
The next step is to find some keyword automate prospect research for faster lead discovery variations by using the above-mentioned topic in your AI prompt. For instance:
What are the most popular long-tail keywords for eco-friendly home projects?
Long-tail keywords are phrases that relate to your topic and usually contain three to five words. Research indicates that 56 percent of buyers enter search phrases with several words, such as:
What are some eco-friendly home projects?
Types of eco-friendly home australia database directory projects
Eco-friendly DIY projects
Next, you can look for semantically related keywords or phrases that are similar to your topic. For example, “eco-friendly” may be the same as “green” or “environmentally safe.” You could type in this prompt:
What are the most popular semantically related keywords for eco-friendly home projects?
Finally, search for variations on the keyword. Variations consist of different ways to phrase the keyword, such as “eco-friendly ideas for sustainable homes.”
