SEO has become a critical component of any effective marketing strategy
In today’s digital world, has become a component of any effective marketing strategy, especially if you’re a freelancer like me and want to be less present on Instagram. But why is SEO so crucial? In this article, I will go into detail to tell you the 19 main reasons why SEO is essential to the success of your business, and how it can help you intercept the people who are looking for you and your services, increase visibility and improve your offer. You will also discover how SEO can save you time, offer you a safe space that social media cannot guarantee and how it can become a valuable resource for your professional growth.
Have you ever noticed how many searches you do intentionally
Have you ever noticed how many searches you do intentionally on Google every day and how the results you find on the search engine influence your choices? I was thinking about it in these days of financial reorganization. With the payment of the f24 in July I realized that I wanted to review the management of bank accounts to better optimize resources and make the payment process easier. My need was to open two more current accounts, SEO has become a critical component of any effective marketing strategy the first to lower the costs of the current personal account and the second to pay the f24 taxes without making a transfer from the deposit account.
Online checking accounts at zero cost
What did I do? I searched on Google: “ Online checking accounts at zero cost ” and I analyzed all the results on the first page of Google. After a thorough Special Data study I wrote down the banks I had chosen and I typed again on Google “Bank x reviews”. Reading the feedback on Trust pilot I excluded some and finally within a few days I made my final choice and went to the branch to open them.
One of the main reasons why SEO is so beneficial is that once your site is well positioned in search results, you can continue to receive traffic SEO has become a critical component of any effective marketing strategy without having to incur additional advertising costs. Advertising campaigns, whether on Google Ads, Meta Ads or other platforms, require constant investment. With SEO, you can gain organic visibility without having to pay for every click or impression.
SEO is intrinsically linked to inbound marketing
Unlike social media, where content has a very short visibility that runs out within 24 hours, the content you write on your website, if optimized for SEO, has a much longer lifespan. Once a content is positioned well in Google’s SERP, it can continue to SEO has become a critical component of any effective marketing strategy generate traffic and contacts for years, as long as you monitor the positioning .In short, this means saving time and energy, and as a freelancer, these considerations need to be made especially when you don’t have anyone to delegate the activities that don’t excite you.
You can work behind the scenes of your business
To give you an example, the page on itineraries in Calabria was positioned in 7th position in November 2023, after about four months from its launch, and to date it is still in first position even though about a year has passed. SEO is intrinsically linked to SEO has become a critical component of any effective marketing strategy inbound marketing , a strategy that focuses on attracting customers through relevant and useful content. This approach is less invasive and more respectful of the needs and timing of your audience. Instead of constantly interrupting them with advertising campaigns, with SEO you work to attract people who are already looking for solutions to their needs.
When your site appears among the first results on Google
If you think about it for a moment, I imagine you’ve realized how much more you prefer reading the newsletters you’ve chosen to sign up for or the Google search results than the content that the Instagram algorithm suggests to you every day.
You can work behind the scenes of your business If like me you have an introverted or reserved nature , perhaps SEO will be your favorite tool to communicate and promote your business while remaining behind the scenes of the social media stage where there are no stimuli that can send you into a tailspin.
You can build a strong online presence without having to be constantly in the spotlight or engaged in daily social interactions. This allows you to focus on creating valuable articles and therefore have a website that works for you, even when you are not actively present for a variety of reasons, be it work or family. Channels like Instagram on the other hand require a constant presence that can tire you out quickly.
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It gives you authority in the market by strengthening your personal branding
When your site appears among the first results on Google, users perceive your personal brand as more reliable and authoritative, provided that you then answer their questions with precision and originality. You have a sustainable business in the SEO has become a critical component of any effective marketing strategy medium/long in SEO allows you to build a solid foundation for your business that can support growth in the medium and long term. Unlike advertising campaigns that bring results as long as they are active, SEO results last over time. This way you can give less space to the active search for customers because they will find you and not the other way around.
Plus, you can reuse all the content you publish across different channels: a blog post can be transformed into 4/5 Instagram carousels, one or more YouTube videos, or a series of podcast episodes.
You regain some freedom from Instagram
SEO gives you the freedom to step away from the hustle and bustle of Instagram performance . While it’s useful for promoting your business, it requires constant effort and an active presence.
Add to this the fact that:
it is a platform that is not your property like the website. Your profile could be banned from one day to the next without a justified reason, losing not only all the content you have dedicated time and energy to but also the audience that with great effort you have built over time. Organic reach is at an all time low and if you don’t sponsor your post, almost no one will see it. This has been going on for a few years now and it’s not going to get any better as we move forward.
I talked more about algorithms and organic coverage in my PDF guide to SEO copywriting , a 56-page in which I share with you without secrets all the procedures that took me from 0 to 130 thousand visits on my first blog dedicated to Calabria, to earning €3,000 thanks to the sale of my guide and to positioning over 800 keywords for Calabria in one year .
You position yourself in relation to the competition
SEO, along with Google Ads , is a marketing tool that is very underrated by small businesses. Every day I see professionals who leave out a large portion of the market of aware users to be present exclusively on social media.
With a structured SEO consultancy path you can understand the reasons why your portal does not bring you visits and take action to make it more visible on Google, attract more customers than your competitors and position yourself effectively compared to the competition.
You have a website that gets results
Optimizing your digital home for search engines gives you the opportunity to consider it as an investment and not an expense. Ask yourself how many contacts you have received thanks to the site, how much you have earned and if the SEO has become a critical component of any effective marketing strategy results are not in line with your expectations you can book a free video call with me to tell me about your project and understand if I am the right professional for you Doing SEO means doing analysis, studying data from Google Analytics and Google Search Console , checking indexing, doing keyword research and then structuring/revising the site structure and subsequent content creation. All steps that are the responsibility of an SEO consultant , a figure who works alongside a web designer who in most cases does not have SEO skills and if they do, they are limited only to optimizing the elements of on-page SEO .
